Monthly Archives: June 2010

Can centralised international marketing really meet local requirements?

Every international business has its own approach to marketing communications. Some advocate tightly controlled activity – formulated and policed by its head office. Others adopt a far more laisser-faire approach, empowering different countries and divisions to do what they feel …
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Best export marketing method number 2: exhibitions

Trade shows are still popular. According to recent research by the ICCA, industrial and manufacturing shows saw an increase of 21 % in attendance over recent years. However, getting to and from overseas trade shows has become an interesting, if …
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Get the best return from the top 5 export marketing methods

Over the past 20 years, BDB has used a plethora of marketing communications techniques to help British, American and European exporters promote their goods and services around the world. Time and again, the core techniques  – media relations, exhibitions, digital …
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2010 imports surge, exports barely rise. What can we do to help?

“Britain’s trade deficit widened more sharply than expected in March, fuelling fears that the economy may not be in line for the export-led recovery that had been widely hoped for” Daily Telegraph 21 May 2010. At a time when every …
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