Monthly Archives: July 2010

Getting the best from creatives: the freedom of a tight brief

When a client asks us to tackle their latest challenge, how do we harness the talent of our creative partners? Naturally, it all starts with the written brief, the first move for all creative work. But what makes a great …
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Best export marketing method number 3: digital marketing

Q: What do I mean by digital marketing? A: Anything that communicates your brand in a digital format. So that means websites, SEO, social media, banner ads, virtual exhibitions… The reach, cost and measurability of digital marketing have made it …
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