Monthly Archives: August 2010

Six secrets of evaluating creative

For me, one of the highlights of working at BDB is seeing a campaign come to life. Having developed the brief and discussed it with the creative team, we wait with baited breath to see the results. Expectations are high. …
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Linguists rejoice! Your country really does need you!

“What do you want to do when you leave university?” For a student of law, business or psychology, the answer might be quite obvious, but for a student of languages, it could be literally anything from teacher, translator or journalist, …
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Team building: adopting a creative approach for long-term success

With phrases like “there’s no I in team” and “none of us is as good as all of us” conjuring up cringe-inducing David Brent-like images, it’s little wonder that many employees place limited value on the benefits of team working …
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Have they got news for you?

How loyal are we to our newspapers? According to a report by Experian Hitwise, The Times online readership has dropped by two-thirds since the introduction of its new paywall structure for accessing content. But it’s not clear whether or not …
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Generating ideas: Top tips for running a creative thinking session

Coming up with the big idea for that top viral email, target-smashing direct mail piece or award-winning PR campaign requires insight and inspiration – and some precious thinking space. So where do you have your best ideas? I bet it …
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