Monthly Archives: September 2010

Make a lasting impression: how to become a media-friendly organisation

“Tell him I’m on the phone. I’ll call back later.” (Later) “I’m in a meeting. Can’t talk until tomorrow.” (Tomorrow) “God, why won’t they go away.  Just tell them no comment.” Sounds familiar?  Overcoming the fear factor in dealing with …
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Graduating to the real world: finding your first job out of university

At five years old I was sure I was going to be a world-class ballerina and my greatest ambition was to appear on stage in a white silk tutu… Fast-forward 18 years and I’ve hung up the dancing shoes and …
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Best export marketing method number 4: collateral

There’s been a bit of a gap since my last blog on export marketing methods. So what’s been happening? Not much has changed over the summer months. Commentators can’t decide whether the UK’s exports have grown or diminished over the …
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What is SEO?

I asked the same question when I first encountered the term. Search engine optimisation (SEO) is not a black art or a skill which requires you to have a PhD in computer science. It’s a methodical way of improving a …
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