Monthly Archives: November 2010

Train to gain: seeing the value of training in a changing environment

Marketing has long been one of the fastest moving business sectors. This is even more evident in the current age of online and social media. Taking account of these technological changes marketing best practice continues to evolve – incorporating new …
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Top tips for perfect print

As a full-service marketing communications consultancy, a significant proportion of our work is designed to be professionally printed, from the latest dynamic direct mail piece or stunning exhibition stand visuals to a punchy corporate brochure or lively sales toolkit. So …
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Desktop trade shows: successful virtual events

Let’s be clear, there will always be a place for trade shows. Face-to-face contact and on-stand sampling cannot simply be replaced, and exhibitions are still pulling in the crowds. But, with travel budgets under scrutiny and smaller teams attending traditional …
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The secret to writing killer copy

Copywriting is a fundamental component of any effective communications campaign. But all too often, it’s criminally overlooked and undervalued. An alarming number of companies are content to market their products or service using any old sales patter. You may have …
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