Monthly Archives: January 2011

Media days: five top tips for success

While printed and digital PR tools are important to the success of a campaign, sometimes there’s just no substitute for seeing a product or service in action. Media days offer a great opportunity to showcase an innovation or new facility, …
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Creative ideas to get us fired: cracking the mental block

Occasionally you’re faced with an impenetrable brief. You’ve looked at it from every angle, slept on it, and thought about it in the shower, yet the thunderbolt of inspiration remains firmly in the clouds. At this point, it’s time to …
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We link, therefore we are

A website’s position in organic search results is vital for the success of business online. The closer your site is to the coveted number one position, the greater the likelihood of visitors clicking through to it. Despite being a fundamental …
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Mastering B2B marketing

Steve joined BDB on a three month placement as part of the Manchester Masters scheme which aims to keep the best graduates in the city. As he (reluctantly) reaches the end of his time with the company, he comments on …
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