While printed and digital PR tools are important to the success of a campaign, sometimes there’s just no substitute for seeing a product or service in action. Media days offer a great opportunity to showcase an innovation or new facility, as well as helping to build relationships in a more personal setting. They give editors the chance to get a story first and take part in detailed discussions and Q&A sessions that offer a deeper understanding than simply having a press release drop into their inbox.
- There’s no substitute for experiencing a product in action
5 Top tips for success:
1. Be selective – if every man and his dog are invited to attend your media day, it’s not an exclusive and the value is lost. Less is more.
2. Get organised – make sure every detail is accounted for: from a detailed agenda to audio-visual equipment, dietary requirements and travel arrangements. Assign each activity to an individual so everyone understands their responsibilities and the day runs seamlessly and professionally.
3. Practice makes perfect – run through the agenda. Does everyone know where they should be at any given time? Check the presentations are not too promotional – editors want substance, not a full-on sell of your company, products or service.
4. Media training – make sure the whole team is briefed on how to talk to the media. Remember all information given may be published and bear in mind that all comments can be taken out of context, so ensure the facts are solid.
5. Enjoy it – the editors are coming because they are genuinely interested in your new product, service or facility – make the most of the opportunity!
We’d love to hear your personal experiences of media days – share them by commenting here, or send them to info@bdb.co.uk
