Monthly Archives: February 2011

Content marketing in action

Following the last post on content marketing, we’ll now take a look at the practicalities of using this valuable marketing tool. Take a simple press release. Place it on your website as a news item. Send an email to your …
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When content matters

Research continues to highlight just how important the internet is becoming to business professionals and the business-to-business buying process. Indeed, the most recent Business.com Social Media survey showed how more people are going online to research, shortlist and select potential …
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Crossing the pond, with a paddle

At BDB, we’re passionate about global marketing communications, and were proud to support the recent Insider International Trade Breakfast – North America at the Lowry Digital Media Centre. The session offered a valuable opportunity to meet people with first hand experience …
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The ’3 Ps’ to winning creative work

In both agency and client-side roles, presenting creative work is an important part of everyday life. Do it well and the project moves forward with everyone behind it. Do it badly and you’re back to the drawing board. Here are …
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