Monthly Archives: March 2011
Not so grim up north after all
No doubt about it, London is a great city. However, it’s not the only great city in the UK. Take Manchester for instance. Built on the wealth of the Industrial Revolution and famous worldwide for its football and influential music …
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BDB nominated for RAR Awards
BDB has been listed as a finalist in three categories of the RAR Awards 2011 – the awards based on feedback from clients. RAR (Recommended Agencies Register) recommends marketing suppliers to brand owners and marketing managers by ratings received from …
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Tyco Fire Protection Products appoints BDB
Tyco Fire Protection Products has appointed BDB to deliver a media relations campaign in Europe, the Middle East and Africa, following a three-way pitch. Part of Tyco International, Tyco Fire Protection Products is the world’s leading supplier of critical fire …
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Ich bin ein Berliner?
As an international agency, we plan and implement projects in almost every corner of the globe. As the traditional home of European business and industry, Germany is a key target territory for many of our clients. From the vast array …
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Dealing with procurement: an agency perspective
“Henry, one of our clients just phoned. They’re keen to confirm their campaign for next year, but need us to talk to their procurement team. Can I leave it with you?” Not the best way to start the day. Or …
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tna appoints BDB for global PR
tna, a leading global supplier of integrated processing and packaging solutions, headquartered in Sydney, Australia, has appointed BDB to develop and implement a media relations campaign spanning five continents, and focusing on the food and packaging industries. Shayne De la …
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Conversion strategy and reputation management: learning at TFMA
In this second post following TFMA 2011, I’m reporting on sessions covering content and conversion strategy and online reputation management. Content strategy for business Catherine Toole from Sticky Content gave my pick of the day’s presentations, focused on one simple …
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Leading edge technology: viral video and games at TFMA
Technology for Marketing and Advertising (TFMA) is fast becoming the go to UK show for the latest innovations and thinking in digital marketing. In its eighth year, I attended my third show on Wednesday and was taken aback by the level …
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Success comes from within: 5 secrets of internal communications
Even when organisations dedicate plentiful time and resources to ensuring their external communications are integrated, targeted, creative, measurable and impactful, if they fail to invest in communicating internally, they are unlikely to achieve great things. This is particularly true in …
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