Monthly Archives: June 2011
Business beyond the border – experts in export?
“I don’t want any new business of mine restricted to the UK market alone.” – Lord Alan Sugar This was the ambitious declaration on BBC’s The Apprentice last week, and one that we here at BDB wholeheartedly agree with. It …
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Your brand is worth more than just a name
What is a brand? The Oxford Dictionaries online defines a brand as: “A type of product manufactured by a particular company under a particular name” But a brand is so much more than that. For starters, a brand doesn’t have …
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Nicola named top CIM NW student
BDB account manager Nicola Aldren won the award for Top Student of the Year in the North West at the Chartered Institute of Marketing (CIM) centenary celebration evening on 17 June. Nicola received this prestigious accolade having successfully completed the Professional Diploma in Marketing. …
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BDB at FutureCommerce2011
Meet BDB at How Do and M.E.N Media’s 1 day conference, FutureCommerce2011 on 12 July 2011, where leading digital professionals will share the latest developments in online research, digital marketing, social media integration, web technology and evaluation and search engine …
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CIM lights up the North
Billed as ‘The Power of Marketing’, CIM’s inaugural Northern Conference didn’t disappoint. With high profile keynote speakers, including the mighty Professor Malcolm McDonald of Cranfield University, and a choice of interactive workshop sessions, there was something for everyone. Opening the …
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Reputation is everything: the implications of M&A on corporate brands
In the last 12 months, six of BDB’s clients and several of the publishers we work with have been involved in international acquisition activity. They’re typical of many companies, especially in the construction, food and packaging sectors. Grant Thornton recently reported …
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BDB at IFT
Meet us at the only annual event that brings together professionals involved in both the science and the business of food — experts from industry, academia, and government – at IFT annual meeting and food expo in New Orleans 11 …
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Search and PR: a ‘special’ relationship
“Search is becoming a sub-set of PR” A bold statement that was made at the search marketing conference, SAScon, and a notion that has remained at the forefront of my mind ever since. The relationship between PR and search, which …
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