Monthly Archives: January 2012
Pixelated: BDB’s digital digest #3
It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Happy Chinese New Year!
In case you missed our previous New Year post, here it is again in honour of Chinese New Year. We’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial currency predictions courtesy of International Trade …
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Our mantra: validate, validate, validate
Any marketer will tell you that market research plays a critical role in their work. At least they should do. Whether you are launching a new product, sending out a direct mail or implementing a digital marketing campaign, validation and …
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Why media training matters
With Facebook and other social media tools becoming more and more prevalent, we are all creating our own digital ‘fingerprint’ – that will stay with us. Social networking sites are fast delivering the functionality called for by the business-to-business community, …
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Vision impossible for the food & drink industry?
In my December blog post, I talked about the need for an exporting revolution: a new and ambitious approach to growing international business, to help drag static economies like the UK’s away from the brink of recession into continued long-term …
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Exporting for Growth – the UK National Challenge
I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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BDB at Ecobuild 2012
Meet BDB at Ecobuild 2012, the UK’s largest construction event. Join us from 20-22 March in London for the world’s biggest conference and exhibition for sustainable design, construction and the built environment. Contact us if you’d like to meet at …
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What’s in store for 2012?
The first day back in the office is a great opportunity to make a fresh start. Before you dive into your messages and meetings, we’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial …
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