I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and Investment, who was the keynote speaker launching the initiative outside Parliament.
Tackling knotty issues including the reasons behind exporting, choosing markets, approaches to market research and planning, tackling language and cultural issues, and drawing on experience from working with clients operating in international markets, I contributed to a lively Q&A panel session with other leading North West exporters on how to successfully take your business into a foreign market.
Working internationally has been a staple of BDB’s success over the last 25 years. We’ve built an enviable international reputation as a consultancy that helps businesses promote themselves around the world.
At BDB, we support the government’s scheme to encourage 100,000 new companies to export. The scheme which is spearheaded by Lord Green, is crucial at a time when reliance on a single economic market is in itself an equally risky business strategy.
UKTI is staging a number of regional launch events and more information can be found though the UKTI website.
And if you want to talk about promoting yourself the right way overseas, you know what to do next… contact us.
Read more on export marketing:
We need an export revolution, not an evolution
