Monthly Archives: February 2012
Key marketing challenges in the packaging sector
If you operate in the packaging sector, you probably already know that worldwide packaging industry revenues are predicted to increase to $530 billion in 2014 (from $429 billion in 2009, Pike Research). Plus there’s good news for the packaged food …
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Institute of Export welcomes BDB
BDB has been elected a business member of the Institute of Export. Established in 1935, the Institute of Export is the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade. Offering a …
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Make communications with specifiers count
For building product manufacturers, much has been written on the importance of communicating with architects. And while the architect undoubtedly has an important and influential role in delivering a building, other parts of the project team are equally influential. For …
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The measure of success
It’s important to have a clear approach to measurement when evaluating marketing communications activities. You need to know if your campaign has achieved its goals. Has there been more response and engagement to particular stories, content and expert opinion than …
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Meeting the construction marketing challenge
The first in a series of blog posts about the construction industry, Neil takes a look at the key challenges for marketing in this sector. Scrutinised budgets, pressure to maximise return on investment and a need to differentiate your brand …
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International growth drives BDB office expansion
We have expanded our office in Altrincham, UK, to accommodate our growing global client portfolio. By taking an extra 1,500 sq ft, we now occupy the entire ground and first floors of the building. BDB’s commercial director Henry Dixon comments: …
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BDB is recruiting! Join our award-winning team.
We look for talented, creative people who are passionate about quality and results. Investment in the team is fundamental to our business. Current vacancies We are currently recruiting for multi-lingual account executives and senior account executives to join our award-winning …
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Stop using PowerPoint!
Are you stuck in a slide rut? When you’re planning a presentation, choosing a new visual aid, or a new way of presenting, can seem risky. So you stick with what you know, and use your slides to ensure all …
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Insider International Trade Breakfast – Doing Business in the US
BDB’s MD Olivia is speaking at the Insider International Trade Breakfast – Doing Business in the US in Manchester on 6 March 2012. As one of the expert speakers, she will explain how best to market in the US, how …
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3 undeniable reasons to use Linkedin
If you’re still a Linkedin sceptic, this blog’s for you. I’ve spoken to one or two contacts recently who don’t quite see how it’s relevant to them, or to their business. But if your role is b2b marketing or business …
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Is business blogging for you?
As curator of the BDB blog, I thought it high time we shared our insights into the benefits of blogging for your business. If you don’t currently have a company blog, perhaps we can inspire you to create one, or …
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