BDB’s Alison Owen was proud to present the NBT 2012 Award for Most Effective Marketing Campaign to category winner, Lab Dom (Suisse) SA, at the prestigious annual event held at Geneva’s Starling Hotel during Vitafoods Europe.
Alison, head of PR at BDB, said: “I was impressed by the quality and number of entries we received from companies across the globe. Each submission highlighted the passion every manufacturer clearly feels about its contribution to future innovation within the functional food and nutrition industry. Lab Dom was a well deserving winner for its carefully planned, targeted marketing campaign that demonstrates tangible and beneficial results. I was delighted to be asked to join leading industry figures on the panel of judges this year, and am very much looking forward to next year’s event.”
Dr Kevin Robinson, head judge of the NBT Awards, said: “I’d like to congratulate this year’s winners and thank our sponsors, the judging panel and everyone who works behind the scenes to make the event a success. I look forward to another successful competition in 2013.”
Now entering their third year, the NBT Awards recognise excellence in R&D, marketing, business and technology within the nutraceutical industry, across ingredients, production, finished products, applications and business practices. For more information on the awards, click here.