Monthly Archives: August 2012
BDB sponsors a South East Asia trade breakfast 11th September in Manchester
Join headline sponsor BDB at North West Insider’s International Trade Breakfast focusing on doing business in South East Asia, taking place at the Radisson Edwardian Hotel Manchester, Manchester on 11 September. Registration and breakfast starts at 07:30, with the main session …
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Search becomes social
Search and PR are becoming more and more intrinsically linked. A successful b2b PR campaign often sees a bank of compelling, newsworthy content developed and a well thought-out content strategy is vital if a website is to perform well in …
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BDB secures digital brief with global security giant
BDB has secured a lucrative brief from security perimeters expert ATG Access to redevelop its corporate and ecommerce websites to better represent the company’s global capability. ATG Access, a Sunday Times Best Company to Work For, is one of the …
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Natural selection – making sure you’re talking to the right agencies
In my last post about finding the perfect communications partner, I outlined some of the key questions clients should ask themselves before contacting agencies. This time around, I look at finding agencies, how to shortlist them, and optimise preparations for …
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BDB works with G-Force to enhance Broomwood Community Woods
BDB’s summer team building day was dedicated to local activity, as community action group G-Force put the BDB team to work in Broomwood Community Woods, a few miles from the office. Clearing overgrown areas, lots of rubbish and laying new …
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Life, actually
Part 2 – lifestyle photography This is the second in our series on photography. Read Pam’s first post on studio photography here. Lifestyle photography is pictures of people doing everyday things – in most cases in an upbeat, optimistic, fun …
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Creating a bestseller
Once upon a time, storytelling meant keeping the attention of your enrapt audience. It still does today. In a b2b context, it’s more about know-how than Narnia. Two key secrets to success are a commitment to cliché avoidance and an …
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Revisiting your content marketing strategy
At BDB, we are advocates of the role content marketing can play in nurturing prospects and customer relationships in the trade b2b environment. We help clients develop credible content marketing strategies and share our own expertise on this blog and …
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Thinking of joining BDB?
After a couple of years as an English Language teacher and freelance translator, a short stint in South America and a few temp jobs, I was looking for a motivating, more long-term career move. I wanted a role that would …
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PR: keeping it fresh
Could you be diminishing the impact of your PR by doing the same thing year after year? You may be achieving a reasonable level of press coverage and a decent return on investment (ROI), but you could do so much …
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