BDB has been awarded a 3 star rating by Investor in Customers (IIC) – an independent assessor of the strength of companies’ customer relationships. Reserved for organisations that consistently exceed customer expectations, the coveted 3 star award is the highest accolade IIC can give and recognises exceptional performance in customer service.
The IIC model is based on four principles of customer-centricity – understanding market needs, meeting those needs, delighting customers and creating loyalty.
Scoring particularly highly on communication, knowing customers well, treating them fairly and developing high quality relationships, BDB is the first marketing services company in the world to achieve the 3 star rating.
Louise Reid, BDB’s client services director, said: “Going the extra mile to meet and exceed our clients’ expectations is what gets us out of bed every day and we are genuinely thrilled to have received the 3 star rating. Having said that, we would never rest on our laurels and the assessment has provided us with some valuable insights which will help us to improve our service so that we are the most highly recommended b2b agency in our field.”
