Author Archives: Alison
Make your brand memorable
He Who Pays The Piper Once upon a time… …functional food and nutraceuticals manufacturers could really go to town on their product marketing. Then regulations tightened, EFSA started to dictate on-pack wording and everyone started to play safe with woolly …
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Why the tradeshow is alive and well
Just back from one of Europe’s largest health ingredients exhibitions, Ali Owen reflects on why the tradeshow still has a place in today’s integrated marketing strategy Word from the show floor has it that this year’s Health Ingredients Europe was …
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Meet the press? Haven’t got time?
Flight, check. Currency, check. Sales meetings, check. Hotel reservations, check. Meet the press? What? Haven’t got time…? Think again. It is becoming the norm for a journalist to simply turn up at a company’s exhibition stand, armed with a camera, …
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Creating great content
“Writing is easy. All you have to do is cross out the wrong words.” Mark Twain The web is swimming in content. Reams and reams of it. As digital marketing channels become more diverse, better targeted and virtually universally adopted, …
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The Power of PR
The success of every organisation is built on its reputation – and a corporate reputation that takes years to develop can be destroyed in an instant by an ill-advised Tweet or a spokesperson’s gaffe going viral. With the explosion of …
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Superfoods, supermarketing
“My Supervitamin Chocolate contains huge amounts of vitamin A and vitamin B. It also contains vitamin C, vitamin D, vitamin E, vitamin F, vitamin G, vitamin I, vitamin J, vitamin K, vitamin L, vitamin M, vitamin N, vitamin O … …
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Closing the stable door
The proliferation of digital media platforms has given us all the power to become broadcasters and – be warned – it’s addictive. Reaching potentially millions of viewers in an instant is heady stuff and, certainly from a business perspective, should …
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How technology allows us to be flexible
The breakneck pace of mobile technology coupled with blurring work-life boundaries is making it easier than ever to work flexibly – round the clock for those die-hards amongst us… Love it or hate it, the tug of the smartphone is …
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Why media training matters
With Facebook and other social media tools becoming more and more prevalent, we are all creating our own digital ‘fingerprint’ – that will stay with us. Social networking sites are fast delivering the functionality called for by the business-to-business community, …
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Celebrating 25 years of food innovation
In the run up to the 25th Food Ingredients Europe exhibition, we take a look at the key trends that have shaped the way food and drink products are marketed. Back in 1986, when FiE first opened its doors, the …
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The numbers game
The PR industry continues to seek a replacement for the frequently criticised advertising value equivalent standard (AVE) since it was discussed at last year’s conference in Barcelona. However, no definitive, one-size-fits-all metric is emerging. A lack of clear standards in …
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Crossing the pond, with a paddle
At BDB, we’re passionate about global marketing communications, and were proud to support the recent Insider International Trade Breakfast – North America at the Lowry Digital Media Centre. The session offered a valuable opportunity to meet people with first hand experience …
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Make a lasting impression: how to become a media-friendly organisation
“Tell him I’m on the phone. I’ll call back later.” (Later) “I’m in a meeting. Can’t talk until tomorrow.” (Tomorrow) “God, why won’t they go away. Just tell them no comment.” Sounds familiar? Overcoming the fear factor in dealing with …
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