Author Archives: Amelia
Going social – Facebook and b2b
Initially developed as an internal social networking tool for students at Harvard University, Facebook has now become a global phenomenon. Used by one in every 13 people, there are currently over 800 million active Facebook profiles[1], an increase of over …
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Expectations and reflections: my first FiE
“Plane ticket?” Check “Press packs?” Check “Business cards?” Check With that my final luggage check was complete and I was ready to leave Manchester for three days of press support at Europe’s biggest food ingredients exhibition, FiE. I was looking …
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Going mobile – an introduction
Mobile marketing is well established in the b2c arena, but still a relatively new addition to the b2b marketing mix. As with any new medium, many b2b organisations are hesitant to integrate mobile into their marketing activity, either because they …
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