Author Archives: Cat
Sparking creativity
Marketing communications need to intrigue, engage and ultimately initiate a response. In a crowded marketplace it is ever more important to stand out from the competition. Creative concepts can set your communications apart visually and semantically to effectively deliver key …
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Showing our support
The ongoing economic climate is hitting charities hard. Reports suggest that up to £5.5bn worth of national and government funding could be cut.[i] To continue their good work, charities are therefore increasingly reliant on private donations and fundraising activities. At …
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Bienvenue à Paris
As Paris hosts Food Ingredients Europe this year, why not take some time out of the exhibition hall to explore one of the world’s most enchanting cities? Having lived in ‘The City of Light’ not (too) long ago, here are …
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Your brand is worth more than just a name
What is a brand? The Oxford Dictionaries online defines a brand as: “A type of product manufactured by a particular company under a particular name” But a brand is so much more than that. For starters, a brand doesn’t have …
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Not so grim up north after all
No doubt about it, London is a great city. However, it’s not the only great city in the UK. Take Manchester for instance. Built on the wealth of the Industrial Revolution and famous worldwide for its football and influential music …
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Graduating to the real world: finding your first job out of university
At five years old I was sure I was going to be a world-class ballerina and my greatest ambition was to appear on stage in a white silk tutu… Fast-forward 18 years and I’ve hung up the dancing shoes and …
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