Author Archives: Catherine
Media relations campaign bears fruit
At BDB, we work with a range of companies operating internationally in different b2b sectors. Whatever the industry, we make it our business to get under the skin of theirs. To do this well, we must understand their needs and …
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Creating a bestseller
Once upon a time, storytelling meant keeping the attention of your enrapt audience. It still does today. In a b2b context, it’s more about know-how than Narnia. Two key secrets to success are a commitment to cliché avoidance and an …
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Doing business in the Middle East – insider knowledge
The Middle East is snapping at the heels of the US and Europe as a leading market for exporters. Insider’s 2012 International Trade Survey showed it to be the third area of geographical focus for North-West based companies, ahead of …
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The measure of success
It’s important to have a clear approach to measurement when evaluating marketing communications activities. You need to know if your campaign has achieved its goals. Has there been more response and engagement to particular stories, content and expert opinion than …
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The future’s bright: showcasing new creative directions
The sun was shining over Salford at Insider’s Business of Media conference last week. Hosted at the Lowry and overlooking MediaCityUK, conditions were perfect for an inspirational morning of presentations on the future of media. First up was Alex Connock, …
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Have they got news for you?
How loyal are we to our newspapers? According to a report by Experian Hitwise, The Times online readership has dropped by two-thirds since the introduction of its new paywall structure for accessing content. But it’s not clear whether or not …
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Five go the ‘extra mile’
It’s a well-worn phrase in business but this week our actions allow us to make this Lord Sugar-esque statement. For those seasoned professionals old enough to remember Enid Blyton’s Famous Five, the only thing missing from our necessary nutraceutical road …
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