Author Archives: Frances
Doing business in China – insider knowledge
Many businesses are seeking to enter the dynamic Chinese market. No wonder – for manufacturers of consumer products, it’s predicted that by 2020, mainstream consumers will account for 51% of the population. That’s around 400 billion people. For b2b businesses, …
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Online events: best practice guide
In the proliferation of webinars and online exhibition platforms in the past few years, face-to-face events – particularly tradeshows – have gone through a period of adjustment, and are having to demonstrate ROI as never before. Equally, the recognition that …
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Make communications with specifiers count
For building product manufacturers, much has been written on the importance of communicating with architects. And while the architect undoubtedly has an important and influential role in delivering a building, other parts of the project team are equally influential. For …
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Stop using PowerPoint!
Are you stuck in a slide rut? When you’re planning a presentation, choosing a new visual aid, or a new way of presenting, can seem risky. So you stick with what you know, and use your slides to ensure all …
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Be there and be square: Top tips for using QR codes
Suddenly, QR codes are everywhere. For over 20 years, they’ve been in the background, used to track parts through the manufacturing process. But recently their potential as the essential bridge between traditional, mobile and digital media has been recognised. When …
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Winning an award that matters
BDB is enormously proud to be a winner of the Queen’s Award for International Trade. The Queen’s Award for International Trade is an acknowledged worldwide mark of achievement. We’ve been both exporting and helping exporters for over 20 years. In …
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Creative ideas to get us fired: cracking the mental block
Occasionally you’re faced with an impenetrable brief. You’ve looked at it from every angle, slept on it, and thought about it in the shower, yet the thunderbolt of inspiration remains firmly in the clouds. At this point, it’s time to …
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Generating ideas: Top tips for running a creative thinking session
Coming up with the big idea for that top viral email, target-smashing direct mail piece or award-winning PR campaign requires insight and inspiration – and some precious thinking space. So where do you have your best ideas? I bet …
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Seven steps for social media success
You‘ve decided that social media – that broad and evolving channel – is relevant to your business and will add value to your marketing communications. So where do you start? You could bring in a communication specialist at any stage …
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Breaking down the barriers to social media in B2B
As a B2B consultancy focused on the trade, technical and scientific sectors, naturally we’ve followed the rise of social media with interest, dipping a toe in here and there. While for some B2B specialists social media practices have been an …
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