Author Archives: Henry
The Queen. The Award. The Future.
“Are you sure we can go all the way into the Palace?” asked our taxi driver. “My wife won’t believe it when I tell her!” Five minutes later, Jim had a story to tell his wife. As a footman opened …
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Getting ready for Vitafoods
Vitafoods 2011 will soon be upon us. Exhibitors are shipping their booths to Geneva, refining their marketing strategies and polishing their product launch plans. Visitors are confirming their flights, planning who to see and how to cover as many stands …
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Dealing with procurement: an agency perspective
“Henry, one of our clients just phoned. They’re keen to confirm their campaign for next year, but need us to talk to their procurement team. Can I leave it with you?” Not the best way to start the day. Or …
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Best export marketing method number 5: advertising
Advertising is advertising. Exporters need to advertise for the same reason as everybody else – to promote a brand. The only difference is that your brand – company, product or service – needs to be communicated to an audience in …
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Best export marketing method number 4: collateral
There’s been a bit of a gap since my last blog on export marketing methods. So what’s been happening? Not much has changed over the summer months. Commentators can’t decide whether the UK’s exports have grown or diminished over the …
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Best export marketing method number 3: digital marketing
Q: What do I mean by digital marketing? A: Anything that communicates your brand in a digital format. So that means websites, SEO, social media, banner ads, virtual exhibitions… The reach, cost and measurability of digital marketing have made it …
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Best export marketing method number 2: exhibitions
Trade shows are still popular. According to recent research by the ICCA, industrial and manufacturing shows saw an increase of 21 % in attendance over recent years. However, getting to and from overseas trade shows has become an interesting, if …
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Get the best return from the top 5 export marketing methods
Over the past 20 years, BDB has used a plethora of marketing communications techniques to help British, American and European exporters promote their goods and services around the world. Time and again, the core techniques – media relations, exhibitions, digital …
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2010 imports surge, exports barely rise. What can we do to help?
“Britain’s trade deficit widened more sharply than expected in March, fuelling fears that the economy may not be in line for the export-led recovery that had been widely hoped for” Daily Telegraph 21 May 2010. At a time when every …
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Manifesto for business
All the main parties in the election are claiming that they have business on their side. Big business, small business, local business, women-managed business … each and every part of the business community is being courted. Day by day letters …
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