Author Archives: Jenny
There’s no deserts here: export potential in the Middle East
When the US looks at a region for export growth, you know it is on the rise. And with US exports to the Middle East reaching more than $66 billion last year[1], it is time for the region to shine. …
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Powering growth: trends in the energy sector
Fluctuating oil prices, demand for cleaner power, an evolving regulatory environment – there’s no doubt that the energy sector faces big challenges. Yet innovation and adaptability are at the core of an industry that is well-used to change. Here, in …
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Encouraging engagement with a global workforce
AstraZeneca Research and Development (R&D) wanted to increase engagement with its 10,000+ employees spread across three continents. The internal communications team was looking to share the progress of strategic initiatives and encourage staff to enter into a two-way dialogue with …
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Fala português? – Getting the most from a trade show in Brazil
With 400 million consumers in the region, the economic potential of South America is huge. The food industry is just one sector that is experiencing rapid growth and ingredients suppliers are understandably keen to capitalise on the opportunities offered by …
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Search becomes social
Search and PR are becoming more and more intrinsically linked. A successful b2b PR campaign often sees a bank of compelling, newsworthy content developed and a well thought-out content strategy is vital if a website is to perform well in …
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Revisiting your content marketing strategy
At BDB, we are advocates of the role content marketing can play in nurturing prospects and customer relationships in the trade b2b environment. We help clients develop credible content marketing strategies and share our own expertise on this blog and …
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