Author Archives: Louise
A great salesperson needs great tools
There can be nothing more daunting than preparing for a major international trade show, especially if you are planning on making a big splash. When the time, resources and money being spent on a three day event mount up, equipping …
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Get noticed in cosmetics and personal care market
The first in a series of blog posts about the cosmetics and personal care industry, Louise provides some b2b marketing tips for success in this consumer-centric industry. Like most consumers, I’m pretty fickle when it comes to cosmetics and personal …
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Our mantra: validate, validate, validate
Any marketer will tell you that market research plays a critical role in their work. At least they should do. Whether you are launching a new product, sending out a direct mail or implementing a digital marketing campaign, validation and …
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Scientivity – blending science with creativity
In the first of BDB’s case studies, Louise gives an overview of our creative work for a client in the cosmetics industry. BDB was tasked by specialty chemical supplier, Innospec, to reposition its Active Chemicals division to stand out in …
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Search and PR: a ‘special’ relationship
“Search is becoming a sub-set of PR” A bold statement that was made at the search marketing conference, SAScon, and a notion that has remained at the forefront of my mind ever since. The relationship between PR and search, which …
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Microformatting and global search: from technical to strategic at SAScon 2011
I was lucky enough to spend a day at SAScon last week, the UK’s leading search marketing conference, which was held in Manchester. Sessions were given by a variety of SEO and PR experts on specialist topics including: link …
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Our greatest asset
I’ve been a manager at BDB for nearly four years and one of the many things I’ve learned in that time, is that, in this business, you are only ever as good as your team. I can only deliver exceptional …
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Success comes from within: 5 secrets of internal communications
Even when organisations dedicate plentiful time and resources to ensuring their external communications are integrated, targeted, creative, measurable and impactful, if they fail to invest in communicating internally, they are unlikely to achieve great things. This is particularly true in …
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Linguists rejoice! Your country really does need you!
“What do you want to do when you leave university?” For a student of law, business or psychology, the answer might be quite obvious, but for a student of languages, it could be literally anything from teacher, translator or journalist, …
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