Author Archives: Lucy
Brand messaging: how to stay informed and keep control
We live in the golden age of social media, where Twitter, Facebook and blogs rule the roost, and where brand reputations are made and ruined in an instant. A new wave of citizen journalism has taken a global hold, with …
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What are your b2b digital marketing priorities for 2013?
Speaking as part of the recent Smart Insights online digital marketing summit, digital director René made the case for a focus on “back to basics” b2b digital techniques for 2013. Available on-demand for free now on BrightTalk, René’s 45 minute …
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BDB gives back: a year of charitable giving
BDB makes a sustained commitment to charity throughout the year with team members taking part in a range of challenges as well as coming together to fundraise for nominated charities as a collective. Many of the causes we support are …
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Behind the scenes: what to do after a tradeshow
There is always a flurry of activity surrounding tradeshows. With trade show season winding down, stands being disassembled and the literature has been packed away, how can you ensure a successful follow-up? At BDB, we place as much significance on …
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Going beyond .co.uk – taking your business international
Speaking at the recent B2B Marketing annual conference in London, digital director René recently hosted a breakout session for 40 delegates on the importance of (and how to) take a measured approach to internationalising your online marketing. René focused on …
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7 steps to b2b digital marketing success
Digital director René recently hosted a conference of 150 people in Manchester for On the Edge, a series of innovative digital marketing-focused events aimed at discussing and showcasing the latest techniques available to marketers. As well as chairing the event, …
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Business blogging with SEO in mind
Following a recent CIPR training session on SEO for blogging, here are some tips I discovered in relation to the minefield that is search engine optimisation (SEO). The first thing that I learnt was that it is not actually a …
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Networking for first-timers
Anyone who says that they aren’t intimidated when they walk into a room full of strangers is not telling the whole truth. There are some, who can breeze through a room at a networking event and make it look easy. …
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Rust prevention: keeping a handle on your foreign language skills
Learning languages is the easy part. Everything afterwards is up to you. How is it possible to keep your level of languages in tip-top condition if you’re not using them on a daily basis, as part of your job? Here …
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