Author Archives: Neil
BIM – myths and misunderstandings
A recent Greater Manchester Chamber of Commerce (GM CoC) Property & Construction event focusing on Building Information Modelling (BIM) brought together a mix of architects, consultants, engineers and contractors with the aim of dispelling common myths and misunderstandings surrounding the …
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Meeting the construction marketing challenge
The first in a series of blog posts about the construction industry, Neil takes a look at the key challenges for marketing in this sector. Scrutinised budgets, pressure to maximise return on investment and a need to differentiate your brand …
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Evaluation – the core of email marketing success
In our final post in this email marketing series, we’re examining how to measure the success of your campaigns. Importance of using campaign data Tracking email marketing activities can provide in-depth statistics to help demonstrate the effectiveness of your campaign …
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Make your mark with effective email design
We’ve previously offered some tips on how to get your email marketing activity started – ensuring you set clear objectives at the start of your campaign and adopt the best channels for distribution. Once you’ve established the foundations for your …
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You’ve got mail – the secrets to successful email marketing
In the first in our series of three posts examining email marketing, we’ll take a look at how you can give your email marketing campaign the greatest chance of success by defining your objectives and targeting your distribution. Email marketing …
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