Author Archives: Neil
Communicating added value
At BDB we’ve been talking about how manufacturers can differentiate themselves in markets driven by commodity products and competition from ‘me too’ suppliers. With squeezed margins and cost-driven specification and procurement, the competitive UK construction sector is a good example …
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Time for building product manufacturers to think internationally?
At a recent Chartered Institute of Marketing Construction Marketing Group (CIMCIG) North West networking event, there was talk of the opportunities for UK building product manufacturers looking to export internationally. The discussion focused on how businesses in the construction industry …
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The future of the construction press
Earlier this year I was casually following the #cimcig hashtag on Twitter during the ‘Communicating with the construction industry’ seminar. A tweet caught my attention: research from Competitive Advantage seemed to suggest 51% of architects no longer read hard copy …
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How to write a winning entry for the Construction Marketing Awards
Part of our built environment team, Neil has written four winning entries at the Construction Marketing Awards (CMAs). It’s that time of year again when marketers in the construction industry and built environment begin frantically pulling together their entries for …
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BIM – myths and misunderstandings
A recent Greater Manchester Chamber of Commerce (GM CoC) Property & Construction event focusing on Building Information Modelling (BIM) brought together a mix of architects, consultants, engineers and contractors with the aim of dispelling common myths and misunderstandings surrounding the …
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Meeting the construction marketing challenge
The first in a series of blog posts about the construction industry, Neil takes a look at the key challenges for marketing in this sector. Scrutinised budgets, pressure to maximise return on investment and a need to differentiate your brand …
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Evaluation – the core of email marketing success
In our final post in this email marketing series, we’re examining how to measure the success of your campaigns. Importance of using campaign data Tracking email marketing activities can provide in-depth statistics to help demonstrate the effectiveness of your campaign …
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Make your mark with effective email design
We’ve previously offered some tips on how to get your email marketing activity started – ensuring you set clear objectives at the start of your campaign and adopt the best channels for distribution. Once you’ve established the foundations for your …
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You’ve got mail – the secrets to successful email marketing
In the first in our series of three posts examining email marketing, we’ll take a look at how you can give your email marketing campaign the greatest chance of success by defining your objectives and targeting your distribution. Email marketing …
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