Author Archives: Nicola
Gentronix PR – crossing sector boundaries
Gentronix provides products and services to help companies optimize the development of drugs and other chemical products. It does this by using its core GreenScreen and BlueScreen technology as an ‘early warning system’ to accurately and specifically test for compounds …
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Maximising the media for your product launch
With a significant amount of R&D investment needed to create new products, scientific companies need to make sure they make an impact when launching their latest innovations. But with such a competitive market environment, how do you make the most …
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Lost in translation – communicating science
If the sight of the word ‘science’ in my title made you wince a little, you’re not alone. Public awareness and understanding of science still appears to be struggling. In a world where the majority of popular media tells us …
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PR: keeping it fresh
Could you be diminishing the impact of your PR by doing the same thing year after year? You may be achieving a reasonable level of press coverage and a decent return on investment (ROI), but you could do so much …
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Food science finds its feet at IFT 2012
Long thought of as the lazy cousin of pharmaceutical industry, food safety is now finding its voice within the b2b food sector. And nowhere was this more evident than at the recent IFT in Las Vegas. While the pharmaceutical industry …
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Engaging community leaders to build b2b online audiences
Having found time in between writing, managing accounts and trips to exhibitions, to watch a BrightTALK webinar entitled ‘Secrets of building online b2b audiences using social media’ I thought it useful to share the key insights with you. Quoc Dang, …
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CIM is a ‘hive’ of activity
This week I attended the second annual CIM Northern Conference in Manchester. Hosted at The Hive in the thriving Northern Quarter of the city, the general vibe was friendly, positive and insightful. Credit to the organisers as the comments throughout …
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Are branding and identity top of your agenda?
“A brand is a living business asset, brought to life across all touch points, which, if properly managed, creates identification, differentiation and value.”[i] Graham Hales As Graham Hales rightly points out, creating a strong brand is much more than developing …
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Is business blogging for you?
As curator of the BDB blog, I thought it high time we shared our insights into the benefits of blogging for your business. If you don’t currently have a company blog, perhaps we can inspire you to create one, or …
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CIM lights up the North
Billed as ‘The Power of Marketing’, CIM’s inaugural Northern Conference didn’t disappoint. With high profile keynote speakers, including the mighty Professor Malcolm McDonald of Cranfield University, and a choice of interactive workshop sessions, there was something for everyone. Opening the …
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Media days: five top tips for success
While printed and digital PR tools are important to the success of a campaign, sometimes there’s just no substitute for seeing a product or service in action. Media days offer a great opportunity to showcase an innovation or new facility, …
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Train to gain: seeing the value of training in a changing environment
Marketing has long been one of the fastest moving business sectors. This is even more evident in the current age of online and social media. Taking account of these technological changes marketing best practice continues to evolve – incorporating new …
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