Author Archives: Olivia
The fundamentals of good design
In the world of industrial marketing, we’re communicating more than ever before whether that’s through the web and social media, videos, games or other channels. So we mustn’t underestimate the effect visual and interactive communications have on influencing perceptions and …
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What b2b marketers need to focus on in 2013
It’s that time of the year when marketing soothsayers dust off their crystal balls and predict the burning issues for marketers in 2013. Rather than discuss emerging and potentially short-lived trends, in this post, BDB’s leadership team – Olivia, René …
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GROW-ing!
I recently attended the 2012 International Business Marketing Association Conference in Chicago, titled ‘Grow’. An impressive event, attracting nearly 700 marketers from all over the USA and ten other countries, it brought together the great and the good to hear …
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Coming to America
Over the years, we’ve worked with numerous clients across many industries to build their brands and promote their products and services in the USA. America remains the biggest export market for UK businesses, so we thought we’d take a look …
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Happy Chinese New Year!
In case you missed our previous New Year post, here it is again in honour of Chinese New Year. We’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial currency predictions courtesy of International Trade …
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What’s in store for 2012?
The first day back in the office is a great opportunity to make a fresh start. Before you dive into your messages and meetings, we’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial …
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2011: review of the year
It’s that time of year for review and reflection… so what did 2011 bring us? One thing’s for sure, it’s been a year of uncertainty when it come to the global economy. The resulting lack of confidence has had repercussions across …
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Innovate or Stagnate? Top 10 takeaways
Last week’s Innovate or Stagnate conference organised by How-Do flagged up some interesting points on the opportunities that digital developments present the creative industry. The four speakers and panellists were Richard Robinson from Google, business advisor David Parrish, co-founder of …
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The ’3 Ps’ to winning creative work
In both agency and client-side roles, presenting creative work is an important part of everyday life. Do it well and the project moves forward with everyone behind it. Do it badly and you’re back to the drawing board. Here are …
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Seasonal Greetings? Connecting with your global contacts
Today I received my first Christmas card – and lovely it is too! But it reminded me of the annual debate: should we say ‘Merry Christmas’ or ‘Season’s Greetings’? There are some who see the avoidance of any reference to …
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Six secrets of evaluating creative
For me, one of the highlights of working at BDB is seeing a campaign come to life. Having developed the brief and discussed it with the creative team, we wait with baited breath to see the results. Expectations are high. …
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Getting the best from creatives: the freedom of a tight brief
When a client asks us to tackle their latest challenge, how do we harness the talent of our creative partners? Naturally, it all starts with the written brief, the first move for all creative work. But what makes a great …
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Are exhibitions dead?
As the volcanic ash finally clears and the UK is once again connected to the rest of the world, it’s an interesting time to consider the role of overseas travel in business, and more specifically trade shows. With the advent …
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