Author Archives: Rene

Communicating value: How good marketing shines a light on innovation (OTC Houston 2013 digest pt II)

Posted on 8 May, 2013 by Rene

The offshore industry, on display at OTC Houston this week, has always been associated with technical and technological advancement, as exploration and production takes place at deeper depths in more extreme environments. As an industry built rooted in engineering, we talked …
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Facing up five marketing challenges impacting energy sector innovators (OTC Houston 2013 digest pt I)

Posted on 7 May, 2013 by Rene

Preparing for the OTC show, it has been very interesting thumbing the industry magazines and looking at prominent companies sponsoring and advertising their products and services. For me, too many industrial manufacturers targeting sectors like oil and gas spend vast …
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Four tech developments to consider in future B2B campaigns

Posted on 25 February, 2013 by Rene

Over recent years BDB has been creating innovative apps (for use at exhibitions and as sales tools), designing virtual online events, and delivering rich media emarketing and more. We like to keep on top of what’s happening and here’s a …
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Remembering who your B2B customer is

Posted on 25 February, 2013 by Rene

We stumbled across a brilliant piece of research from Google this week, hidden away on its Think with Google site, as we were reflecting on how B2B companies promote themselves – and to who. Specification selling is complicated. A segmented …
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New Year: new creative thinking

Posted on 25 January, 2013 by Rene

How are your New Year resolutions working out? If you’ve already failed to maintain them, take heart in the fact it is probably because of the way you’ve set about attempting to keep them. We lose desire because we often …
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BDB hits end of year digital high

Posted on 17 December, 2012 by Rene

Hot on the heels of launching new websites for access control specialist ATG Access and website lead generation tool Lead Forensics, BDB has secured new website projects with Pentair Safety Systems, profiling its safety valves to industry and international chemicals …
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Challenges and approaches to marketing engineering

Posted on 29 October, 2012 by Rene

Engineering is a large and multi-disciplinary sector. In fact it’s bigger than that. Engineering is a mindset. More fundamentally, engineering is about creativity. That’s why at BDB, we love working with companies that create innovative solutions that provide genuine benefits …
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Twelve steps to successful b2b search engine marketing and optimisation

Posted on 27 September, 2012 by Rene

Search engine optimisation or SEO is the practice of making your business visible to human (and search engine) visitors when they go looking for suppliers like you. There are a number of ways of securing profile, both natural and illicit. …
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Marketing energy – perspectives on the energy debate from OTC Houston 2012

Posted on 3 May, 2012 by Rene

The annual OTC offshore energy show, running since 1969 in Houston, Texas, has grown to now attract over 80,000 visitors over the four days of the show, which focuses on offshore technology and best practice. And after a couple days …
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Pixelated: BDB’s digital digest #4

Posted on 9 March, 2012 by Rene

Two months into the new year, how are your marketing campaigns shaping up? If you’re already looking for inspiration there’s lots of ideas to draw on in René’s overview of the latest developments in the digital space. Twitter broadens reach …
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Key marketing challenges in the packaging sector

Posted on 27 February, 2012 by Rene

If you operate in the packaging sector, you probably already know that worldwide packaging industry revenues are predicted to increase to $530 billion in 2014 (from $429 billion in 2009, Pike Research). Plus there’s good news for the packaged food …
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Pixelated: BDB’s digital digest #3

Posted on 27 January, 2012 by Rene

It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Exporting for Growth – the UK National Challenge

Posted on 6 January, 2012 by Rene

I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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Pixelated: BDB’s digital digest #2

Posted on 22 December, 2011 by Rene

Our digital director René muses on what’s been happening in the digital space in December and the likely impact on b2b marketing. Linkedin Linkedin membership is creeping up to the 150m mark but many users still don’t use it effectively, …
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Pixelated: BDB’s digital digest #1

Posted on 5 December, 2011 by Rene

In the first of a regular monthly series, our digital director René examines the more significant developments in the digital space over the last month, and their likely impact on B2B marketing. 1. Social media Google The search giant made …
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Why BDB is investing in digital

Posted on 20 October, 2011 by Rene

Want to know why BDB is continuing to invest in digital marketing? Put simply, it’s because everyone goes online for information before any sort of purchase. And this includes your B2B customers. Recent data suggests 17.1 billion searches were conducted …
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Nine layers of modern marketing

Posted on 14 September, 2011 by Rene

In a recent presentation in Manchester, IBM’s Peter Jakob gave an interesting assessment of how modern marketing has evolved with his ‘nine layers’. It made for a fascinating presentation and hopefully interesting reading – with a twist from yours truly. …
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Conversion strategy and reputation management: learning at TFMA

Posted on 7 March, 2011 by Rene

In this second post following TFMA 2011, I’m reporting on sessions covering content and conversion strategy and online reputation management. Content strategy for business Catherine Toole from Sticky Content gave my pick of the day’s presentations, focused on one simple …
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When content matters

Posted on 16 February, 2011 by Rene

Research continues to highlight just how important the internet is becoming to business professionals and the business-to-business buying process. Indeed, the most recent Business.com Social Media survey showed how more people are going online to research, shortlist and select potential …
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