Author Archives: Rene
Marketing energy – perspectives on the energy debate from OTC Houston 2012
The annual OTC offshore energy show, running since 1969 in Houston, Texas, has grown to now attract over 80,000 visitors over the four days of the show, which focuses on offshore technology and best practice. And after a couple days …
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Pixelated: BDB’s digital digest #4
Two months into the new year, how are your marketing campaigns shaping up? If you’re already looking for inspiration there’s lots of ideas to draw on in René’s overview of the latest developments in the digital space. Twitter broadens reach …
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Key marketing challenges in the packaging sector
If you operate in the packaging sector, you probably already know that worldwide packaging industry revenues are predicted to increase to $530 billion in 2014 (from $429 billion in 2009, Pike Research). Plus there’s good news for the packaged food …
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Pixelated: BDB’s digital digest #3
It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Exporting for Growth – the UK National Challenge
I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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Pixelated: BDB’s digital digest #2
Our digital director René muses on what’s been happening in the digital space in December and the likely impact on b2b marketing. Linkedin Linkedin membership is creeping up to the 150m mark but many users still don’t use it effectively, …
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Pixelated: BDB’s digital digest #1
In the first of a regular monthly series, our digital director René examines the more significant developments in the digital space over the last month, and their likely impact on B2B marketing. 1. Social media Google The search giant made …
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Why BDB is investing in digital
Want to know why BDB is continuing to invest in digital marketing? Put simply, it’s because everyone goes online for information before any sort of purchase. And this includes your B2B customers. Recent data suggests 17.1 billion searches were conducted …
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Nine layers of modern marketing
In a recent presentation in Manchester, IBM’s Peter Jakob gave an interesting assessment of how modern marketing has evolved with his ‘nine layers’. It made for a fascinating presentation and hopefully interesting reading – with a twist from yours truly. …
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Conversion strategy and reputation management: learning at TFMA
In this second post following TFMA 2011, I’m reporting on sessions covering content and conversion strategy and online reputation management. Content strategy for business Catherine Toole from Sticky Content gave my pick of the day’s presentations, focused on one simple …
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Leading edge technology: viral video and games at TFMA
Technology for Marketing and Advertising (TFMA) is fast becoming the go to UK show for the latest innovations and thinking in digital marketing. In its eighth year, I attended my third show on Wednesday and was taken aback by the level …
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Content marketing in action
Following the last post on content marketing, we’ll now take a look at the practicalities of using this valuable marketing tool. Take a simple press release. Place it on your website as a news item. Send an email to your …
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When content matters
Research continues to highlight just how important the internet is becoming to business professionals and the business-to-business buying process. Indeed, the most recent Business.com Social Media survey showed how more people are going online to research, shortlist and select potential …
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Seven ways Twitter can work for your business
“Twitter for business” is a phrase that polarises opinion. Some view Twitter as a fad and the embodiment of the time-wasting social media movement. While Twitter initially started out as a micro-blogging platform, it has grown to become a social …
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