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Trending at Food&HotelAsia2014 – increasing demand for Halal Food

The 19th edition of the biennial Food&HotelAsia2014 event (FHA2014); Asia’s largest international food and hospitality trade show, was concluded…
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3 ways to enhance your Off Page SEO strategy

In my last post on SEO I looked at On Page factors – in particular content. But, another key component to consider for successful B2B SEO is the Off Page strategy. In this post, I’ll go through 3 top tips to improve Off Page SEO….
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How visitors and exhibitors can save food at Interpack 2014

It’s 2014 and that means only one thing in the packaging industry – it’s an Interpack year…
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Spotlight on Singapore

As the 4th Global financial centre after London, New York, and Hong Kong, Singapore punches well above its weight (and size) and is…
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4 things to make sure you see at Interpack 2014

There are now only five weeks until the world’s largest packaging exhibition opens its doors again. Interpack takes place every three years so making the most of your time in Düsseldorf is vital. Whether you’re exhibiting, visiting or a member of the press, the organisers have got plenty of interesting features lined up – here’s our top picks on what we think will draw the crowds:
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5 Reasons B2B Food Marketers Can’t Ignore Consumers

At BDB, food is always a popular topic. Not only do we work on global marketing communications campaigns for some of the world’s leading food ingredients suppliers, but we are passionate about eating it too…
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I spy with my little science eye

One of the great things about science and technology, apart from finding out more about the world we live in, is that it’s constantly evolving. It never stands still. Here, we take you through three trends and discoveries that we, BDB’s resident scientists and geeks, have been interested in, and frankly impressed by recently.
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Building momentum – seizing opportunity in the construction sector

In the latest in our series of blog posts looking at core sectors in which BDB supports global clients, account director Neil takes a look at the latest market review for the construction industry and the opportunities opening up for construction marketers.
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A-list b2b marketing – learning from the Oscars

The glitz and glamour of the Oscars may seem like an odd place for b2b marketers to take inspiration from, but this year’s ceremony offered a few great tips and tricks to help differentiate and boost a campaign…
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Is there really no more B2B or B2C and only Human to Human (H2H)?

Unless you’ve been living under a rock, or offline, you will probably have seen this in one of your social media feeds and read about it. (It’s still very much doing the rounds on Linkedin.)…
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The generation gap: power industry sector trends in 2014

The power generation industry is never far from the news agenda. A market with a truly global impact, the political and economic scramble surrounding new developments and technologies can unite or divide nations in equal measures…
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Why forgetting the importance of face-to-face could prove fatal

As discussed in previous posts, going digital is an essential part of every modern-day business. If used well, online tools and platforms can allow companies to connect with their target audience at an unparalleled rate, and prove an extremely profitable media channel…
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What makes for good B2B SEO: 1. Content

Best practice in the area of Search Engine Optimisation (SEO) has undergone a number of overhauls in recent years. With numerous Google algorithm updates including Panda, Penguin and Hummingbird (you’d think animal names are pulled out of a hat!)…
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When it comes to packaging, is it only plastic that’s fantastic?

Global plastic consumption looks set to reach 297.5 million tons by 2015.[1] Its use as a packaging material in food applications is a major driver for this huge worldwide growth, which is predicted to continue well into the future, even …
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Generating demand: why you need to rethink your lead generation strategy

Ask a group of b2b marketers their content marketing priorities and two of the most common responses will be lead generation and demand generation. Indeed, content marketing strategies are often designed to generate leads and demand simultaneously, with many marketing …
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Exceeding clients’ expectations begins with quality

In today’s competitive market, a focus on and commitment to quality can elevate an agency above the competition. When I joined BDB over eight years ago as a graduate, quality control and attention to detail were hammered into me from …
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Our take on the shape of b2b marketing communications in 2014

January is often a time when people make predictions as to what lies in store for the year ahead. You can’t go online, pick up a magazine, watch the news or listen to the radio without someone talking about trends. …
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Season’s greetings from BDB (following a year of giving back)

At BDB, we place great importance on giving back. Last year we made donations to a different charity each month. This year we’ve done the same, with each charity chosen to represent causes that are personal to the team. We’ve …
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BDB offers export marketing advice at Going Global Live

Part of The Business Show 2013, Going Global Live provided the opportunity for UK-based business of all shapes and sizes to get insights and advice on many aspects of expanding overseas. Held at London’s Olympia, the show attracted visitors looking …
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We came, we saw, we conquered: BDB’s take on Food Ingredients Europe 2013

Most clients don’t know that BDB has attended the Food Ingredients Europe (FiE) show for 24 of its 25 years in business. With a varied role at the show this year taking in exhibition stand design and build for four …
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How to build an engaging Pinterest profile

In my last post, I discussed the benefits of building a b2b presence on Pinterest. In this follow up we’re taking a look at how this can be done with optimal effect, using some inspiring examples. As a useful communications …
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Content marketing with impact – a measured approach

With more than 93 per cent of b2b marketers stating they use content marketing as part of their marcomms mix, the approach is now well established as one of the most important tools in the industry. Unsurprisingly, as the medium …
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B2B mobile trends: responsive web design and email

Search is mobile. Social is mobile. Email is mobile. Your audience is mobile. Rachael explores the area of responsive web design and mobile. Mobile has changed the way we consume content, making it easier for customers to access information more …
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What B2B Leaders think about brand, performance, team and personal reputation

The latest B2B Leaders report published by B2B Marketing makes for interesting reading as it provides a great deal of insight into the thoughts of senior marketers and their views on brand, performance, team and personal reputation management.  An online …
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Looking beyond the BRICS – the age of the MINT

As we mentioned in our blog on seven key steps for effective communications in new markets, there’s a big appetite for expansion into new overseas territories at the moment. The digital revolution is making doing business abroad easier all the …
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