Blog
Meeting the construction marketing challenge
The first in a series of blog posts about the construction industry, Neil takes a look at the key challenges for marketing in this sector. Scrutinised budgets, pressure to maximise return on investment and a need to differentiate your brand …
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Stop using PowerPoint!
Are you stuck in a slide rut? When you’re planning a presentation, choosing a new visual aid, or a new way of presenting, can seem risky. So you stick with what you know, and use your slides to ensure all …
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3 undeniable reasons to use Linkedin
If you’re still a Linkedin sceptic, this blog’s for you. I’ve spoken to one or two contacts recently who don’t quite see how it’s relevant to them, or to their business. But if your role is b2b marketing or business …
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Is business blogging for you?
As curator of the BDB blog, I thought it high time we shared our insights into the benefits of blogging for your business. If you don’t currently have a company blog, perhaps we can inspire you to create one, or …
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Pixelated: BDB’s digital digest #3
It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Happy Chinese New Year!
In case you missed our previous New Year post, here it is again in honour of Chinese New Year. We’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial currency predictions courtesy of International Trade …
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Our mantra: validate, validate, validate
Any marketer will tell you that market research plays a critical role in their work. At least they should do. Whether you are launching a new product, sending out a direct mail or implementing a digital marketing campaign, validation and …
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Why media training matters
With Facebook and other social media tools becoming more and more prevalent, we are all creating our own digital ‘fingerprint’ – that will stay with us. Social networking sites are fast delivering the functionality called for by the business-to-business community, …
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Vision impossible for the food & drink industry?
In my December blog post, I talked about the need for an exporting revolution: a new and ambitious approach to growing international business, to help drag static economies like the UK’s away from the brink of recession into continued long-term …
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Exporting for Growth – the UK National Challenge
I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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What’s in store for 2012?
The first day back in the office is a great opportunity to make a fresh start. Before you dive into your messages and meetings, we’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial …
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Pixelated: BDB’s digital digest #2
Our digital director René muses on what’s been happening in the digital space in December and the likely impact on b2b marketing. Linkedin Linkedin membership is creeping up to the 150m mark but many users still don’t use it effectively, …
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2011: review of the year
It’s that time of year for review and reflection… so what did 2011 bring us? One thing’s for sure, it’s been a year of uncertainty when it come to the global economy. The resulting lack of confidence has had repercussions across …
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Dipping my toes in b2b waters
Rebecca joined BDB on a three month placement as part of the Manchester Masters scheme which aims to keep the best graduates in the city. Now at the end of her placement, she reflects on her experience at BDB. For …
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We need an export revolution, not an evolution
In the UK, and many other developed economies, the talk for months now has been of exporting. Exporting will abbreviate the financial gloom, or maybe even stave off another recession altogether. Exporters will be the driving force behind our recovery. …
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Expectations and reflections: my first FiE
“Plane ticket?” Check “Press packs?” Check “Business cards?” Check With that my final luggage check was complete and I was ready to leave Manchester for three days of press support at Europe’s biggest food ingredients exhibition, FiE. I was looking …
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Pixelated: BDB’s digital digest #1
In the first of a regular monthly series, our digital director René examines the more significant developments in the digital space over the last month, and their likely impact on B2B marketing. 1. Social media Google The search giant made …
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Are you an outcast from the global village?
Why food and drink industry suppliers have no choice but to embrace digital media. We’ve been talking about it with clients for some time, but now independent research shows that if you want the food and drinks industry to know …
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Top 10 trends driving food and drink innovation
On Wednesday, I tuned into a great webinar from Innova Market Insights on food and beverage trends for 2012. If you didn’t manage to join in, these are the developments that could drive the growth of your business next year: …
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Bienvenue à Paris
As Paris hosts Food Ingredients Europe this year, why not take some time out of the exhibition hall to explore one of the world’s most enchanting cities? Having lived in ‘The City of Light’ not (too) long ago, here are …
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Be there and be square: Top tips for using QR codes
Suddenly, QR codes are everywhere. For over 20 years, they’ve been in the background, used to track parts through the manufacturing process. But recently their potential as the essential bridge between traditional, mobile and digital media has been recognised. When …
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Celebrating 25 years of food innovation
In the run up to the 25th Food Ingredients Europe exhibition, we take a look at the key trends that have shaped the way food and drink products are marketed. Back in 1986, when FiE first opened its doors, the …
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Parlez-vous français?
It’s no secret that business in France is very different than in the UK. Now, as part of an international agency, I have come to realise that understanding these differences is vital. There are essential rules to follow to succeed …
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BRIC countries are yesterday’s news: now it’s the N-11
It was in 2003 that Goldman Sachs pinpointed Brazil, Russia, India and China (BRIC) as the world’s top emerging economies. And in the eight years since, their growth has been so meteoric, they’ve all but caught up with “modern” markets. …
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Why BDB is investing in digital
Want to know why BDB is continuing to invest in digital marketing? Put simply, it’s because everyone goes online for information before any sort of purchase. And this includes your B2B customers. Recent data suggests 17.1 billion searches were conducted …
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