Branding & identity
Brand messaging: how to stay informed and keep control
We live in the golden age of social media, where Twitter, Facebook and blogs rule the roost, and where brand reputations are made and ruined in an instant. A new wave of citizen journalism has taken a global hold, with …
Continue reading
Brand: new world
Why branding is critical in today’s packaging industry As consumers we’re all exposed to hundreds of brands every day. But as industrial marketers, do we always recognise the importance of branding in our professional lives? In the packaging sector, where …
Continue reading
Creating a bestseller
Once upon a time, storytelling meant keeping the attention of your enrapt audience. It still does today. In a b2b context, it’s more about know-how than Narnia. Two key secrets to success are a commitment to cliché avoidance and an …
Continue reading
Are branding and identity top of your agenda?
“A brand is a living business asset, brought to life across all touch points, which, if properly managed, creates identification, differentiation and value.”[i] Graham Hales As Graham Hales rightly points out, creating a strong brand is much more than developing …
Continue reading
Top tips for perfect print
As a full-service marketing communications consultancy, a significant proportion of our work is designed to be professionally printed, from the latest dynamic direct mail piece or stunning exhibition stand visuals to a punchy corporate brochure or lively sales toolkit. So …
Continue reading
Six secrets of evaluating creative
For me, one of the highlights of working at BDB is seeing a campaign come to life. Having developed the brief and discussed it with the creative team, we wait with baited breath to see the results. Expectations are high. …
Continue reading
Can centralised international marketing really meet local requirements?
Every international business has its own approach to marketing communications. Some advocate tightly controlled activity – formulated and policed by its head office. Others adopt a far more laisser-faire approach, empowering different countries and divisions to do what they feel …
Continue reading
2010 imports surge, exports barely rise. What can we do to help?
“Britain’s trade deficit widened more sharply than expected in March, fuelling fears that the economy may not be in line for the export-led recovery that had been widely hoped for” Daily Telegraph 21 May 2010. At a time when every …
Continue reading
Are exhibitions dead?
As the volcanic ash finally clears and the UK is once again connected to the rest of the world, it’s an interesting time to consider the role of overseas travel in business, and more specifically trade shows. With the advent …
Continue reading
