Business
How I see it – key drivers for the UK packaging industry
As head of the IOPP in the UK, it’s my job, of course, to keep a close eye on the trends that influence the packaging world. In my view, the packaging sector is the industrial equivalent of New York City …
Continue reading
Communicating value: How good marketing shines a light on innovation (OTC Houston 2013 digest pt II)
The offshore industry, on display at OTC Houston this week, has always been associated with technical and technological advancement, as exploration and production takes place at deeper depths in more extreme environments. As an industry built rooted in engineering, we talked …
Continue reading
Packaging companies: think local when you go global
The American writer William Arthur Ward famously wrote: “Opportunity is often difficult to recognize; we usually expect it to beckon us with beepers and billboards.” And as we know, the beepers and billboards are usually pretty elusive in the packaging …
Continue reading
Fala português? – Getting the most from a trade show in Brazil
With 400 million consumers in the region, the economic potential of South America is huge. The food industry is just one sector that is experiencing rapid growth and ingredients suppliers are understandably keen to capitalise on the opportunities offered by …
Continue reading
Natural selection – making sure you’re talking to the right agencies
In my last post about finding the perfect communications partner, I outlined some of the key questions clients should ask themselves before contacting agencies. This time around, I look at finding agencies, how to shortlist them, and optimise preparations for …
Continue reading
Food science finds its feet at IFT 2012
Long thought of as the lazy cousin of pharmaceutical industry, food safety is now finding its voice within the b2b food sector. And nowhere was this more evident than at the recent IFT in Las Vegas. While the pharmaceutical industry …
Continue reading
How to find the perfect communications agency
Finding the right agency – PR, creative, digital, media or anything else - is essential. And can be difficult. Everyone I know in the marketing communications world, client-side and agency, has had at least one bad experience (and in most …
Continue reading
Take the lead
In business, you can’t sell without a buyer and you can’t buy without a vendor. You need each other to make the deal go through. And to make this happen, you need to trust each other. Without trust, someone is …
Continue reading
Doing business in the Middle East – insider knowledge
The Middle East is snapping at the heels of the US and Europe as a leading market for exporters. Insider’s 2012 International Trade Survey showed it to be the third area of geographical focus for North-West based companies, ahead of …
Continue reading
CIM is a ‘hive’ of activity
This week I attended the second annual CIM Northern Conference in Manchester. Hosted at The Hive in the thriving Northern Quarter of the city, the general vibe was friendly, positive and insightful. Credit to the organisers as the comments throughout …
Continue reading
BIM – myths and misunderstandings
A recent Greater Manchester Chamber of Commerce (GM CoC) Property & Construction event focusing on Building Information Modelling (BIM) brought together a mix of architects, consultants, engineers and contractors with the aim of dispelling common myths and misunderstandings surrounding the …
Continue reading
Marketing energy – perspectives on the energy debate from OTC Houston 2012
The annual OTC offshore energy show, running since 1969 in Houston, Texas, has grown to now attract over 80,000 visitors over the four days of the show, which focuses on offshore technology and best practice. And after a couple days …
Continue reading
Six months on – what’s happening in the N-11?
In November I blogged about the N-11 – a group of countries tipped by Goldman Sachs to be potential leading economic powers in the future. But a lot can happen in six months. So here’s an update on some of …
Continue reading
Doing business in China – insider knowledge
Many businesses are seeking to enter the dynamic Chinese market. No wonder – for manufacturers of consumer products, it’s predicted that by 2020, mainstream consumers will account for 51% of the population. That’s around 400 million people. For b2b businesses, …
Continue reading
Young people and the built environment
In this post we welcome our guest blogger Jo Harrop, director of PLACED. From working in the regeneration sector for seven years, and then as education manager at the Northwest Architecture Centre, Jo set up PLACED out of a desire …
Continue reading
Key marketing challenges in the packaging sector
If you operate in the packaging sector, you probably already know that worldwide packaging industry revenues are predicted to increase to $530 billion in 2014 (from $429 billion in 2009, Pike Research). Plus there’s good news for the packaged food …
Continue reading
Happy Chinese New Year!
In case you missed our previous New Year post, here it is again in honour of Chinese New Year. We’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial currency predictions courtesy of International Trade …
Continue reading
What’s in store for 2012?
The first day back in the office is a great opportunity to make a fresh start. Before you dive into your messages and meetings, we’ve collated a selection of 2012 forecasts for you to read, watch and enjoy! Firstly, crucial …
Continue reading
2011: review of the year
It’s that time of year for review and reflection… so what did 2011 bring us? One thing’s for sure, it’s been a year of uncertainty when it come to the global economy. The resulting lack of confidence has had repercussions across …
Continue reading
We need an export revolution, not an evolution
In the UK, and many other developed economies, the talk for months now has been of exporting. Exporting will abbreviate the financial gloom, or maybe even stave off another recession altogether. Exporters will be the driving force behind our recovery. …
Continue reading
Top 10 trends driving food and drink innovation
On Wednesday, I tuned into a great webinar from Innova Market Insights on food and beverage trends for 2012. If you didn’t manage to join in, these are the developments that could drive the growth of your business next year: …
Continue reading
Parlez-vous français?
It’s no secret that business in France is very different than in the UK. Now, as part of an international agency, I have come to realise that understanding these differences is vital. There are essential rules to follow to succeed …
Continue reading
BRIC countries are yesterday’s news: now it’s the N-11
It was in 2003 that Goldman Sachs pinpointed Brazil, Russia, India and China (BRIC) as the world’s top emerging economies. And in the eight years since, their growth has been so meteoric, they’ve all but caught up with “modern” markets. …
Continue reading
Business beyond the border – experts in export?
“I don’t want any new business of mine restricted to the UK market alone.” – Lord Alan Sugar This was the ambitious declaration on BBC’s The Apprentice last week, and one that we here at BDB wholeheartedly agree with. It …
Continue reading
Winning an award that matters
BDB is enormously proud to be a winner of the Queen’s Award for International Trade. The Queen’s Award for International Trade is an acknowledged worldwide mark of achievement. We’ve been both exporting and helping exporters for over 20 years. In …
Continue reading
