Communication
Online events: best practice guide
In the proliferation of webinars and online exhibition platforms in the past few years, face-to-face events – particularly tradeshows – have gone through a period of adjustment, and are having to demonstrate ROI as never before. Equally, the recognition that …
Continue reading
Get noticed in cosmetics and personal care market
The first in a series of blog posts about the cosmetics and personal care industry, Louise provides some b2b marketing tips for success in this consumer-centric industry. Like most consumers, I’m pretty fickle when it comes to cosmetics and personal …
Continue reading
How technology allows us to be flexible
The breakneck pace of mobile technology coupled with blurring work-life boundaries is making it easier than ever to work flexibly – round the clock for those die-hards amongst us… Love it or hate it, the tug of the smartphone is …
Continue reading
Coming to America
Over the years, we’ve worked with numerous clients across many industries to build their brands and promote their products and services in the USA. America remains the biggest export market for UK businesses, so we thought we’d take a look …
Continue reading
Make communications with specifiers count
For building product manufacturers, much has been written on the importance of communicating with architects. And while the architect undoubtedly has an important and influential role in delivering a building, other parts of the project team are equally influential. For …
Continue reading
Stop using PowerPoint!
Are you stuck in a slide rut? When you’re planning a presentation, choosing a new visual aid, or a new way of presenting, can seem risky. So you stick with what you know, and use your slides to ensure all …
Continue reading
Is business blogging for you?
As curator of the BDB blog, I thought it high time we shared our insights into the benefits of blogging for your business. If you don’t currently have a company blog, perhaps we can inspire you to create one, or …
Continue reading
Why media training matters
With Facebook and other social media tools becoming more and more prevalent, we are all creating our own digital ‘fingerprint’ – that will stay with us. Social networking sites are fast delivering the functionality called for by the business-to-business community, …
Continue reading
Content marketing in action
Following the last post on content marketing, we’ll now take a look at the practicalities of using this valuable marketing tool. Take a simple press release. Place it on your website as a news item. Send an email to your …
Continue reading
When content matters
Research continues to highlight just how important the internet is becoming to business professionals and the business-to-business buying process. Indeed, the most recent Business.com Social Media survey showed how more people are going online to research, shortlist and select potential …
Continue reading
Media days: five top tips for success
While printed and digital PR tools are important to the success of a campaign, sometimes there’s just no substitute for seeing a product or service in action. Media days offer a great opportunity to showcase an innovation or new facility, …
Continue reading
Seasonal Greetings? Connecting with your global contacts
Today I received my first Christmas card – and lovely it is too! But it reminded me of the annual debate: should we say ‘Merry Christmas’ or ‘Season’s Greetings’? There are some who see the avoidance of any reference to …
Continue reading
Top tips for perfect print
As a full-service marketing communications consultancy, a significant proportion of our work is designed to be professionally printed, from the latest dynamic direct mail piece or stunning exhibition stand visuals to a punchy corporate brochure or lively sales toolkit. So …
Continue reading
The secret to writing killer copy
Copywriting is a fundamental component of any effective communications campaign. But all too often, it’s criminally overlooked and undervalued. An alarming number of companies are content to market their products or service using any old sales patter. You may have …
Continue reading
Make a lasting impression: how to become a media-friendly organisation
“Tell him I’m on the phone. I’ll call back later.” (Later) “I’m in a meeting. Can’t talk until tomorrow.” (Tomorrow) “God, why won’t they go away. Just tell them no comment.” Sounds familiar? Overcoming the fear factor in dealing with …
Continue reading
Graduating to the real world: finding your first job out of university
At five years old I was sure I was going to be a world-class ballerina and my greatest ambition was to appear on stage in a white silk tutu… Fast-forward 18 years and I’ve hung up the dancing shoes and …
Continue reading
Linguists rejoice! Your country really does need you!
“What do you want to do when you leave university?” For a student of law, business or psychology, the answer might be quite obvious, but for a student of languages, it could be literally anything from teacher, translator or journalist, …
Continue reading
Team building: adopting a creative approach for long-term success
With phrases like “there’s no I in team” and “none of us is as good as all of us” conjuring up cringe-inducing David Brent-like images, it’s little wonder that many employees place limited value on the benefits of team working …
Continue reading
