Creative
Sparking creativity
Marketing communications need to intrigue, engage and ultimately initiate a response. In a crowded marketplace it is ever more important to stand out from the competition. Creative concepts can set your communications apart visually and semantically to effectively deliver key …
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Benvingut a Barcelona
in-cosmetics will take place in the beautiful city of Barcelona this year. As a resident Spanish linguist at BDB, and a hispanophile, here are some of my tips to make the most of this year’s location when you take some …
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Scientivity – blending science with creativity
In the first of BDB’s case studies, Louise gives an overview of our creative work for a client in the cosmetics industry. BDB was tasked by specialty chemical supplier, Innospec, to reposition its Active Chemicals division to stand out in …
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The future’s bright: showcasing new creative directions
The sun was shining over Salford at Insider’s Business of Media conference last week. Hosted at the Lowry and overlooking MediaCityUK, conditions were perfect for an inspirational morning of presentations on the future of media. First up was Alex Connock, …
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Not so grim up north after all
No doubt about it, London is a great city. However, it’s not the only great city in the UK. Take Manchester for instance. Built on the wealth of the Industrial Revolution and famous worldwide for its football and influential music …
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The ’3 Ps’ to winning creative work
In both agency and client-side roles, presenting creative work is an important part of everyday life. Do it well and the project moves forward with everyone behind it. Do it badly and you’re back to the drawing board. Here are …
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Creative ideas to get us fired: cracking the mental block
Occasionally you’re faced with an impenetrable brief. You’ve looked at it from every angle, slept on it, and thought about it in the shower, yet the thunderbolt of inspiration remains firmly in the clouds. At this point, it’s time to …
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Are your images fit for purpose? A rough guide to image files
Remember the days of transparencies and prints? Seems like a lifetime ago. Digital image files are so convenient, they have taken much of the difficulty out of supplying pictures for print and press. However, not every image file suits every …
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Top tips for perfect print
As a full-service marketing communications consultancy, a significant proportion of our work is designed to be professionally printed, from the latest dynamic direct mail piece or stunning exhibition stand visuals to a punchy corporate brochure or lively sales toolkit. So …
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Six secrets of evaluating creative
For me, one of the highlights of working at BDB is seeing a campaign come to life. Having developed the brief and discussed it with the creative team, we wait with baited breath to see the results. Expectations are high. …
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Team building: adopting a creative approach for long-term success
With phrases like “there’s no I in team” and “none of us is as good as all of us” conjuring up cringe-inducing David Brent-like images, it’s little wonder that many employees place limited value on the benefits of team working …
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Generating ideas: Top tips for running a creative thinking session
Coming up with the big idea for that top viral email, target-smashing direct mail piece or award-winning PR campaign requires insight and inspiration – and some precious thinking space. So where do you have your best ideas? I bet …
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Getting the best from creatives: the freedom of a tight brief
When a client asks us to tackle their latest challenge, how do we harness the talent of our creative partners? Naturally, it all starts with the written brief, the first move for all creative work. But what makes a great …
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Vive la difference ! The advantages of outsourcing
Unlike most agencies, BDB doesn’t have an in-house studio. We believe that the best creative results -– for client, designer and us – are achieved by working with a range of external creative partners. So, our roster includes a wealth …
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