Digital marketing

The Ocean Spray Ingredient Technology Group (ITG) develops and supplies cranberry-based ingredients to food and beverage manufacturers worldwide. It tasked BDB with launching a new website that would reflect the Ocean Spray cooperative’s dynamic corporate personality, global business, and passion …
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The proliferation of digital media platforms has given us all the power to become broadcasters and – be warned – it’s addictive. Reaching potentially millions of viewers in an instant is heady stuff and, certainly from a business perspective, should …
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There can be nothing more daunting than preparing for a major international trade show, especially if you are planning on making a big splash. When the time, resources and money being spent on a three day event mount up, equipping …
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Two months into the new year, how are your marketing campaigns shaping up? If you’re already looking for inspiration there’s lots of ideas to draw on in René’s overview of the latest developments in the digital space. Twitter broadens reach …
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It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Our digital director René muses on what’s been happening in the digital space in December and the likely impact on b2b marketing. Linkedin Linkedin membership is creeping up to the 150m mark but many users still don’t use it effectively, …
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In the first of a regular monthly series, our digital director René examines the more significant developments in the digital space over the last month, and their likely impact on B2B marketing. 1.     Social media Google The search giant made …
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Why food and drink industry suppliers have no choice but to embrace digital media. We’ve been talking about it with clients for some time, but now independent research shows that if you want the food and drinks industry to know …
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Suddenly, QR codes are everywhere. For over 20 years, they’ve been in the background, used to track parts through the manufacturing process. But recently their potential as the essential bridge between traditional, mobile and digital media has been recognised. When …
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Want to know why BDB is continuing to invest in digital marketing? Put simply, it’s because everyone goes online for information before any sort of purchase. And this includes your B2B customers. Recent data suggests 17.1 billion searches were conducted …
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In our final post in this email marketing series, we’re examining how to measure the success of your campaigns. Importance of using campaign data Tracking email marketing activities can provide in-depth statistics to help demonstrate the effectiveness of your campaign …
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We’ve previously offered some tips on how to get your email marketing activity started – ensuring you set clear objectives at the start of your campaign and adopt the best channels for distribution. Once you’ve established the foundations for your …
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Mobile marketing is well established in the b2c arena, but still a relatively new addition to the b2b marketing mix.  As with any new medium, many b2b organisations are hesitant to integrate mobile into their marketing activity, either because they …
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In the first in our series of three posts examining email marketing, we’ll take a look at how you can give your email marketing campaign the greatest chance of success by defining your objectives and targeting your distribution. Email marketing …
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