Digital marketing

The recent announcement by Google that it is to shut down its RSS feed aggregator, Google Reader, probably flew under the radar for many in a busy news week that included announcing the new pope and the parliamentary vote on …
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Over recent years BDB has been creating innovative apps (for use at exhibitions and as sales tools), designing virtual online events, and delivering rich media emarketing and more. We like to keep on top of what’s happening and here’s a …
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Speaking as part of the recent Smart Insights online digital marketing summit, digital director René made the case for a focus on “back to basics” b2b digital techniques for 2013. Available on-demand for free now on BrightTalk, René’s 45 minute …
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Hot on the heels of launching new websites for access control specialist ATG Access and website lead generation tool Lead Forensics, BDB has secured new website projects with Pentair Safety Systems, profiling its safety valves to industry and international chemicals …
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Digital director René recently hosted a conference of 150 people in Manchester for On the Edge, a series of innovative digital marketing-focused events aimed at discussing and showcasing the latest techniques available to marketers. As well as chairing the event, …
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Following a recent CIPR training session on SEO for blogging, here are some tips I discovered in relation to the minefield that is search engine optimisation (SEO). The first thing that I learnt was that it is not actually a …
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Search engine optimisation or SEO is the practice of making your business visible to human (and search engine) visitors when they go looking for suppliers like you. There are a number of ways of securing profile, both natural and illicit. …
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This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason suppliers to cosmetics and personal care manufacturers even ask this question is fear. …
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At BDB, we are advocates of the role content marketing can play in nurturing prospects and customer relationships in the trade b2b environment. We help clients develop credible content marketing strategies and share our own expertise on this blog and …
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Back in 2010, René wrote a blog post outlining seven ways in which Twitter can work for your business. These tips still stand and help to set out how Twitter can boost your business’ potential. However, in the last 18 …
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Google’s ‘Penguin’ update came to effect on April 24, 2012 and for many digital commentators was a very big deal. The update significantly changed the formula that Google uses to rank web pages in its search engine results – in …
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Website owners and developers are under increasing pressure to design with user privacy and safety in mind. A new EU originated law came into effect on the 26th May 2012 that may have a far reaching impact on the future …
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The proliferation of digital media platforms has given us all the power to become broadcasters and – be warned – it’s addictive. Reaching potentially millions of viewers in an instant is heady stuff and, certainly from a business perspective, should …
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There can be nothing more daunting than preparing for a major international trade show, especially if you are planning on making a big splash. When the time, resources and money being spent on a three day event mount up, equipping …
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Two months into the new year, how are your marketing campaigns shaping up? If you’re already looking for inspiration there’s lots of ideas to draw on in René’s overview of the latest developments in the digital space. Twitter broadens reach …
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It’s January and businesses the world over are putting new plans and campaigns to work. Our digital director, René, gives a rundown on developments in the digital space and comments on the impact for b2b marketers. Big digital trends for …
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Our digital director René muses on what’s been happening in the digital space in December and the likely impact on b2b marketing. Linkedin Linkedin membership is creeping up to the 150m mark but many users still don’t use it effectively, …
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In the first of a regular monthly series, our digital director René examines the more significant developments in the digital space over the last month, and their likely impact on B2B marketing. 1.     Social media Google The search giant made …
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Why food and drink industry suppliers have no choice but to embrace digital media. We’ve been talking about it with clients for some time, but now independent research shows that if you want the food and drinks industry to know …
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Suddenly, QR codes are everywhere. For over 20 years, they’ve been in the background, used to track parts through the manufacturing process. But recently their potential as the essential bridge between traditional, mobile and digital media has been recognised. When …
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Want to know why BDB is continuing to invest in digital marketing? Put simply, it’s because everyone goes online for information before any sort of purchase. And this includes your B2B customers. Recent data suggests 17.1 billion searches were conducted …
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In our final post in this email marketing series, we’re examining how to measure the success of your campaigns. Importance of using campaign data Tracking email marketing activities can provide in-depth statistics to help demonstrate the effectiveness of your campaign …
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