Export marketing
PR to take on the world
As an international B2B marketing communications consultancy, BDB works with global companies to build their profile and reputation across the world. These international capabilities have enabled us to successfully respond to the needs of global packaging solutions specialist tna. BDB …
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There’s no deserts here: export potential in the Middle East
When the US looks at a region for export growth, you know it is on the rise. And with US exports to the Middle East reaching more than $66 billion last year[1], it is time for the region to shine. …
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Being brave in the new packaging world
Regular readers of my blog posts will know how passionate I am about all things international. It’s not just a hobby, or a result of my education, which focussed heavily on languages and international business. It’s because, over the past …
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Small talk? Nein Danke! – Doing business in Germany
Maintaining business relations with Europe’s biggest economy is almost unavoidable for the majority of exporters. Having seemingly escaped the global recession unscathed, Germany has retained its place within the top five economies of the world and with a GDP of …
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Nouveau Russia: Doing Business in Russia
Having spent a year in Russia, John shares his insights on the country’s culture and customs. “Russia is a riddle wrapped in a mystery inside an enigma.” – Winston Churchill. Since the fall of the Soviet Union, Russia has been …
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Marketing in Brazil: a tough nut to crack?
One of the BRIC countries and the fifth largest country in the world, Brazil is currently one of the hottest topics around. With annual growth that far outstrips many European countries, and a population of around 200 million, Brazil offers …
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Keeping up appearances: why communications are critical to export success
Almost all of BDB’s clients are accomplished exporters but many companies aren’t. The reasons are well-documented. Some businesses have large domestic markets and have never really felt the desire or need to look further afield – a common finding in …
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Going beyond .co.uk – taking your business international
Speaking at the recent B2B Marketing annual conference in London, digital director René recently hosted a breakout session for 40 delegates on the importance of (and how to) take a measured approach to internationalising your online marketing. René focused on …
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Time for building product manufacturers to think internationally?
At a recent Chartered Institute of Marketing Construction Marketing Group (CIMCIG) North West networking event, there was talk of the opportunities for UK building product manufacturers looking to export internationally. The discussion focused on how businesses in the construction industry …
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Exporting for Growth – the UK National Challenge
I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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We need an export revolution, not an evolution
In the UK, and many other developed economies, the talk for months now has been of exporting. Exporting will abbreviate the financial gloom, or maybe even stave off another recession altogether. Exporters will be the driving force behind our recovery. …
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The Queen. The Award. The Future.
“Are you sure we can go all the way into the Palace?” asked our taxi driver. “My wife won’t believe it when I tell her!” Five minutes later, Jim had a story to tell his wife. As a footman opened …
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Crossing the pond, with a paddle
At BDB, we’re passionate about global marketing communications, and were proud to support the recent Insider International Trade Breakfast – North America at the Lowry Digital Media Centre. The session offered a valuable opportunity to meet people with first hand experience …
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Best export marketing method number 5: advertising
Advertising is advertising. Exporters need to advertise for the same reason as everybody else – to promote a brand. The only difference is that your brand – company, product or service – needs to be communicated to an audience in …
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Best export marketing method number 4: collateral
There’s been a bit of a gap since my last blog on export marketing methods. So what’s been happening? Not much has changed over the summer months. Commentators can’t decide whether the UK’s exports have grown or diminished over the …
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Best export marketing method number 3: digital marketing
Q: What do I mean by digital marketing? A: Anything that communicates your brand in a digital format. So that means websites, SEO, social media, banner ads, virtual exhibitions… The reach, cost and measurability of digital marketing have made it …
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Best export marketing method number 2: exhibitions
Trade shows are still popular. According to recent research by the ICCA, industrial and manufacturing shows saw an increase of 21 % in attendance over recent years. However, getting to and from overseas trade shows has become an interesting, if …
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Get the best return from the top 5 export marketing methods
Over the past 20 years, BDB has used a plethora of marketing communications techniques to help British, American and European exporters promote their goods and services around the world. Time and again, the core techniques – media relations, exhibitions, digital …
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2010 imports surge, exports barely rise. What can we do to help?
“Britain’s trade deficit widened more sharply than expected in March, fuelling fears that the economy may not be in line for the export-led recovery that had been widely hoped for” Daily Telegraph 21 May 2010. At a time when every …
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