Export marketing
Exporting for Growth – the UK National Challenge
I recently sat on the panel at the North West launch of the UKTI’s flagship Exporting for Growth National Challenge. Speaking under the wings of Concorde at Manchester Airport, I shared the podium with Lord Green, Minister for Trade and …
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We need an export revolution, not an evolution
In the UK, and many other developed economies, the talk for months now has been of exporting. Exporting will abbreviate the financial gloom, or maybe even stave off another recession altogether. Exporters will be the driving force behind our recovery. …
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The Queen. The Award. The Future.
“Are you sure we can go all the way into the Palace?” asked our taxi driver. “My wife won’t believe it when I tell her!” Five minutes later, Jim had a story to tell his wife. As a footman opened …
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Crossing the pond, with a paddle
At BDB, we’re passionate about global marketing communications, and were proud to support the recent Insider International Trade Breakfast – North America at the Lowry Digital Media Centre. The session offered a valuable opportunity to meet people with first hand experience …
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Best export marketing method number 5: advertising
Advertising is advertising. Exporters need to advertise for the same reason as everybody else – to promote a brand. The only difference is that your brand – company, product or service – needs to be communicated to an audience in …
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Best export marketing method number 4: collateral
There’s been a bit of a gap since my last blog on export marketing methods. So what’s been happening? Not much has changed over the summer months. Commentators can’t decide whether the UK’s exports have grown or diminished over the …
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Best export marketing method number 3: digital marketing
Q: What do I mean by digital marketing? A: Anything that communicates your brand in a digital format. So that means websites, SEO, social media, banner ads, virtual exhibitions… The reach, cost and measurability of digital marketing have made it …
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Best export marketing method number 2: exhibitions
Trade shows are still popular. According to recent research by the ICCA, industrial and manufacturing shows saw an increase of 21 % in attendance over recent years. However, getting to and from overseas trade shows has become an interesting, if …
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Get the best return from the top 5 export marketing methods
Over the past 20 years, BDB has used a plethora of marketing communications techniques to help British, American and European exporters promote their goods and services around the world. Time and again, the core techniques – media relations, exhibitions, digital …
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2010 imports surge, exports barely rise. What can we do to help?
“Britain’s trade deficit widened more sharply than expected in March, fuelling fears that the economy may not be in line for the export-led recovery that had been widely hoped for” Daily Telegraph 21 May 2010. At a time when every …
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