Marketing
Recession? What recession?
In BDB’s latest guest blog post, Lucy Gillam, director of April’s in-cosmetics exhibition, looks back at the most successful in-cosmetics ever, and why shows like it are still critical for b2b marketers. I’ve worked solely in exhibitions and conferences since my graduation. …
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A new dawn?
Guest blogger Kevin Robinson, editor of Pure Health Magazine, offers the following overview and analysis of the future direction of the cosmetics and personal care market. Industry convergence has often been defined as a blurring of boundaries between sectors, induced …
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Key marketing challenges in the packaging sector
If you operate in the packaging sector, you probably already know that worldwide packaging industry revenues are predicted to increase to $530 billion in 2014 (from $429 billion in 2009, Pike Research). Plus there’s good news for the packaged food …
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The measure of success
It’s important to have a clear approach to measurement when evaluating marketing communications activities. You need to know if your campaign has achieved its goals. Has there been more response and engagement to particular stories, content and expert opinion than …
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Meeting the construction marketing challenge
The first in a series of blog posts about the construction industry, Neil takes a look at the key challenges for marketing in this sector. Scrutinised budgets, pressure to maximise return on investment and a need to differentiate your brand …
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Our mantra: validate, validate, validate
Any marketer will tell you that market research plays a critical role in their work. At least they should do. Whether you are launching a new product, sending out a direct mail or implementing a digital marketing campaign, validation and …
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Vision impossible for the food & drink industry?
In my December blog post, I talked about the need for an exporting revolution: a new and ambitious approach to growing international business, to help drag static economies like the UK’s away from the brink of recession into continued long-term …
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Celebrating 25 years of food innovation
In the run up to the 25th Food Ingredients Europe exhibition, we take a look at the key trends that have shaped the way food and drink products are marketed. Back in 1986, when FiE first opened its doors, the …
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Success comes from within: 5 secrets of internal communications
Even when organisations dedicate plentiful time and resources to ensuring their external communications are integrated, targeted, creative, measurable and impactful, if they fail to invest in communicating internally, they are unlikely to achieve great things. This is particularly true in …
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Content marketing in action
Following the last post on content marketing, we’ll now take a look at the practicalities of using this valuable marketing tool. Take a simple press release. Place it on your website as a news item. Send an email to your …
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When content matters
Research continues to highlight just how important the internet is becoming to business professionals and the business-to-business buying process. Indeed, the most recent Business.com Social Media survey showed how more people are going online to research, shortlist and select potential …
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Crossing the pond, with a paddle
At BDB, we’re passionate about global marketing communications, and were proud to support the recent Insider International Trade Breakfast – North America at the Lowry Digital Media Centre. The session offered a valuable opportunity to meet people with first hand experience …
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Media days: five top tips for success
While printed and digital PR tools are important to the success of a campaign, sometimes there’s just no substitute for seeing a product or service in action. Media days offer a great opportunity to showcase an innovation or new facility, …
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Creative ideas to get us fired: cracking the mental block
Occasionally you’re faced with an impenetrable brief. You’ve looked at it from every angle, slept on it, and thought about it in the shower, yet the thunderbolt of inspiration remains firmly in the clouds. At this point, it’s time to …
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Seasonal Greetings? Connecting with your global contacts
Today I received my first Christmas card – and lovely it is too! But it reminded me of the annual debate: should we say ‘Merry Christmas’ or ‘Season’s Greetings’? There are some who see the avoidance of any reference to …
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Train to gain: seeing the value of training in a changing environment
Marketing has long been one of the fastest moving business sectors. This is even more evident in the current age of online and social media. Taking account of these technological changes marketing best practice continues to evolve – incorporating new …
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Top tips for perfect print
As a full-service marketing communications consultancy, a significant proportion of our work is designed to be professionally printed, from the latest dynamic direct mail piece or stunning exhibition stand visuals to a punchy corporate brochure or lively sales toolkit. So …
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The secret to writing killer copy
Copywriting is a fundamental component of any effective communications campaign. But all too often, it’s criminally overlooked and undervalued. An alarming number of companies are content to market their products or service using any old sales patter. You may have …
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Five top tips for agency selection
Agencies are fighting hard for every bit of new business, and they’ve stepped up their efforts to impress – promising the world and, too often, failing to deliver. So it’s crucial to see past the showmanship of the pitch. These …
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