Social media
Going social – Facebook and b2b
Initially developed as an internal social networking tool for students at Harvard University, Facebook has now become a global phenomenon. Used by one in every 13 people, there are currently over 800 million active Facebook profiles[1], an increase of over …
Continue reading
3 undeniable reasons to use Linkedin
If you’re still a Linkedin sceptic, this blog’s for you. I’ve spoken to one or two contacts recently who don’t quite see how it’s relevant to them, or to their business. But if your role is b2b marketing or business …
Continue reading
Leading edge technology: viral video and games at TFMA
Technology for Marketing and Advertising (TFMA) is fast becoming the go to UK show for the latest innovations and thinking in digital marketing. In its eighth year, I attended my third show on Wednesday and was taken aback by the level …
Continue reading
Content marketing in action
Following the last post on content marketing, we’ll now take a look at the practicalities of using this valuable marketing tool. Take a simple press release. Place it on your website as a news item. Send an email to your …
Continue reading
Graduating to the real world: finding your first job out of university
At five years old I was sure I was going to be a world-class ballerina and my greatest ambition was to appear on stage in a white silk tutu… Fast-forward 18 years and I’ve hung up the dancing shoes and …
Continue reading
Have they got news for you?
How loyal are we to our newspapers? According to a report by Experian Hitwise, The Times online readership has dropped by two-thirds since the introduction of its new paywall structure for accessing content. But it’s not clear whether or not …
Continue reading
Best export marketing method number 3: digital marketing
Q: What do I mean by digital marketing? A: Anything that communicates your brand in a digital format. So that means websites, SEO, social media, banner ads, virtual exhibitions… The reach, cost and measurability of digital marketing have made it …
Continue reading
Seven steps for social media success
You‘ve decided that social media – that broad and evolving channel – is relevant to your business and will add value to your marketing communications. So where do you start? You could bring in a communication specialist at any stage …
Continue reading
Breaking down the barriers to social media in B2B
As a B2B consultancy focused on the trade, technical and scientific sectors, naturally we’ve followed the rise of social media with interest, dipping a toe in here and there. While for some B2B specialists social media practices have been an …
Continue reading
