The science of understanding
As b2b specialists, our clients’ products and services are used in a variety of technical, manufacturing and analytical environments. These include counterfeit food and pharmaceutical testing, materials characterisation, nutraceutical formulation, oil condition monitoring, drug discovery, food safety and clinical diagnostic laboratories.
We’re not afraid to talk technical. Understanding the science that underpins your instrumentation, ingredients, components or regulatory services is key to defining what you really need and want to say.
Knowing how to align your technical and marketing messages is essential to communicate effectively with your global target audience, across all channels.
Watch related video:
Talking technical: striking the balance between technical language and marketing terms