Aligning strategy and solution
With 30 years’ worth of experience creating, developing and building brands across the world, integration is more than an agency model at BDB, it’s at the heart of everything we do. It binds our departments, focuses our efforts, and ensures that everything we propose is fine-tuned to deliver the maximum ROI across the marketing communications mix.
Whatever the channel and discipline, we use a set of proven guiding principles to ensure our solutions are both cost effective and deliver measurable, meaningful results. Our fully integrated model means ROI is the cornerstone of everything we do.
Our B2B marketing services might be a combination of strategy and PR, maybe a blend of creative and digital. More often than not, a mix of all four core elements brought together to maximise your marketing spend and deliver meaningful results based on business objectives. BDB delivers every time.
Vision & values
Key message development
New product development
Full press office
Social media management
Our i5 process enables us to create brands that deliver a purposeful, relevant and credible brand experience to multiple stakeholders across the buying cycle. Split into five interlinked stages, it can be utilised either in its entirety or on a stage by stage basis dependent on market dynamics, brand maturity and desired outcomes.
Gain an in-depth understanding of the brand, markets, audiences and challenge
Use results to define strategy, objectives and key messages of the campaign
Creative approach to visualise and communicate the brand. The tactical plan
Develop actionable Comms. plan that utilises the most effective channels
Delivering measurable results and evaluating the success of the campaign