Approach

Aligning strategy and solution

With 30 years’ worth of experience creating, developing and building brands across the world, integration is more than an agency model at BDB, it’s at the heart of everything we do. It binds our departments, focuses our efforts, and ensures that everything we propose is fine-tuned to deliver the maximum ROI across the marketing communications mix.

Whatever the channel and discipline, we use a set of proven guiding principles to ensure our solutions are both cost effective and deliver measurable, meaningful results. Our fully integrated model means ROI is the cornerstone of everything we do.

Our B2B marketing services might be a combination of strategy and PR, maybe a blend of creative and digital. More often than not, a mix of all four core elements brought together to maximise your marketing spend and deliver meaningful results based on business objectives. BDB delivers every time.

Services include:

International strategy
Brand strategy
Vision & values
Persona identification
Key message development
New product development
Name creation
Research
Comms. planning
Market analysis

Services include:

Full press office
Reputation management
Crisis communications
Thought leadership
Media training
Market research
Internal communications
Stakeholder communication
Community management
Event management

Services include:

Digital marketing
SEO
Keyword optimisation
Social media management
App development
Website content
Development
Digital advertising
Marketing automation
Inbound programs

Services include:

Concept development
Design services
Language translation
Corporate marketing
Advertising
Sales materials
Direct mail
Collateral
Exhibition stands
Copywriting

To see more integrated thinking in action, have a look at some of our recently completed work.

Our i5 process enables us to create brands that deliver a purposeful, relevant and credible brand experience to multiple stakeholders across the buying cycle. Split into five interlinked stages, it can be utilised either in its entirety or on a stage by stage basis dependent on market dynamics, brand maturity and desired outcomes.

Investigate

Gain an in-depth understanding of the brand, markets, audiences and challenge

Insight

Use results to define strategy, objectives and key messages of the campaign

Invent

Creative approach to visualise and communicate the brand. The tactical plan

Implement

Develop actionable Comms. plan that utilises the most effective channels

Interpret

Delivering measurable results and evaluating the success of the campaign

Are you ready to see what i5 can do for your business?