Storytelling in B2B

by Annie McIntyre /

People are natural-born storytellers, and have been for years. From drawings on cave walls, to The Iliad, to Harry Potter – stories …

Generating leads in B2B

by Annie McIntyre /

If a stranger came up to you on the street and tried to sell you a bottle of milk, would you buy …

Breaking the mould in B2B PR

by Annie McIntyre /

It’s well-known that PR agencies across the world have a reputation problem, often described as ‘fluffy’ or seen as being ‘spin doctors’. …