Meeting the need for future-first marketing
We all have a responsibility, we all have a story, we all have a voice… sometimes it just takes time to find it.
Businesses are starting to recognise the importance of being more sustainable and are increasingly considering their products and processes with people, planet and profitability in mind. But how can companies communicate what they are doing?
With consultation from our marketing experts, BDB Sustain will help you to identify and uncover communications opportunities around your sustainability initiatives, and support you in articulating your sustainability story.
A circular revolution in marketing
The circular economy is a crucial model to support the shift to a more sustainable future. It looks beyond current industrial production processes that centre around the development of an endless supply of disposable products. The circular model focuses on moving away from a single-use mentality in favour of an alternative system with less waste, helping to minimize negative impacts on people and the planet, as well as encouraging a transition to renewable energy sources, all the while building economic, natural and social capital.
With clear insight, we recommend and implement the most relevant marketing communications strategies to ensure positive brand associations and ultimately support the pursuit of sustainable and profitable business models.
The time is now for B2B businesses to harness the opportunities associated with shifting to sustainable business models. According to the Ellen MacArthur Foundation, there is a net benefit opportunity of €1.8 trillion by 2030 – €0.9 trillion more than the current growth potential.
We will recommend and implement the most relevant marketing communications strategies to deliver effective future-first marketing that ultimately helps you make a difference in your world.