BDB, international marketing communications consultancy, appoints Mike Alty as account director. With a background in planning and delivering award-winning B2B campaigns with clients across a diverse range of sectors, the new hire bolsters BDB’s strategic offering and integrated services.
Mike joins the consultancy with ten years’ experience in food, agriculture, packaging and biosciences. Holding positions at TBWA, Gyro and most recently, BJL, he has overseen and delivered integrated marketing activity with a strong focus on achieving business outcomes. Mike has worked with a range of global organisations including Tate & Lyle, BASF, Dupont and Elsevier.
At BDB, Mike will lead a number of the consultancy’s flagship accounts in the medical education and packaging industries. He will continue to develop BDB’s full-service offering and work with clients to bring to life integrated marketing communications campaigns which deliver on both creative and commercial objectives.
Mike said: “Joining BDB was an easy decision, because of its excellent reputation as a leading B2B consultancy and impressive client base. Since starting, I have been struck by the team’s positive culture and wide range of experience and knowledge. I’m looking forward to contributing to the consultancy’s continued growth.”
Matt Smith, managing director at BDB, said: “To reflect our year of extraordinary growth and new business wins, we are hiring exceptional people to ensure we provide a first-class service to our growing international client base. Mike brings a wealth of B2B experience, particularly in advanced campaign planning, which will support our role as a strategic consultancy. I’m delighted to welcome Mike to the team at such an exciting time for BDB.”
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