CPhI 2018: Find out what we got up to

by Jenny McParland /

It’s that time of the year again! It’s tradeshow season and we have just returned from another successful week at pharmaceutical event, CPhI Worldwide. The show was based in Madrid and saw more than 45,000 industry professionals attend from across the globe. So, in addition to consuming copious amounts of tapas, what did we get up to?

SUPPORTING OUR CLIENTS

We flew out to sunny Spain for the same reason that we attend most trade shows – to provide press support to some of our fantastic clients exhibiting there. As a B2B PR and marketing communications agency, helping to facilitate media interviews, and strengthen our relationships with editors and journalists, is extremely significant to us. With our extensive knowledge of the pharmaceutical trade press, and scientific copywriting expertise in-house, CPhI was another great opportunity to deliver this service.

One of our clients at the show this year was DSM, a company active in Nutrition, Health and Sustainable Living. Throughout CPhI, we helped to raise awareness of its capabilities in the pharmaceutical industry, highlighting the role of vitamins and lipids as APIs, drug-nutrient interactions and the 60th year anniversary of DSM’s Dalry site in Scotland. The booth even featured a futuristic hologram of a charismatic Scotsman who told a compelling story about the history of the facility! We had fun writing the script for that one!

NETWORKING

As always, these types of shows provide the perfect opportunity to build on old relationships, meet new contacts and engage in exciting and topical conversations. At BDB, we strongly believe in the power of connections. Networking at events is one of the best ways get to know people, and very valuable when it comes to expanding your understanding of a sector, which is why we think it’s important to attend the top trade shows specific to the industries we work in.

GAINING INSIGHTS

Knowledge is everything. We believe that we can only truly help our clients by delving deep into their industries, and attending shows is a fantastic way of doing this! From the latest industry trends to new innovations, we gained some great insights at CPhI which we will no doubt use going forward. For example, did you know that there are now more pharmaceutical products in development than at any other point in history, with more than 15,000 in the pipeline? Having this more in-depth understanding helps us keep on top of the challenges the industry faces and enables us to know what’s relevant for our clients’ customers, so that we can provide the best support possible and develop engaging, thought-provoking content.

Attending exhibition shows is a brilliant way to discover new opportunities, but we know they can be demanding. From building stands, to delivering engaging content and campaigns and meeting the press, BDB is on hand to help you through all aspects of trade shows. Get in touch to make sure your next event is a success: ideasthatconnect@bdb.co.uk.

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