Digital marketing apprentice: my first week at BDB

by Lydia Ward /

What a week! After participating in the ever so intense boot camp at the Juice Academy, I was fortunate enough to be chosen to work for BDB as a digital marketing apprentice. Throughout boot camp, 50 shortlisted candidates, including myself, went head to head, competing for 1 of 20 Apprenticeship positions. We were faced with challenges such as individual presentations, group work tasks and 3 minute interviews, where we had to sell ourselves to each employer. It was an exhausting day but thankfully, totally worth it!

I chose to do an apprenticeship because I wanted to gain experience in the working world where I can learn, develop new skills and achieve industry recognised qualifications. I feel lucky that I have been given the opportunity to pursue something that I love and am passionate about at such a young age.

I started at BDB straight away and within such a short space of time I have had the privilege of meeting so many friendly, highly skilled, diverse and interesting people. Furthermore, BDB has provided me with an extensive and stimulating training programme and I am eager to get stuck in and learn more.

Over the course of my induction, I have had training in departments such as digital, IT and production. This has really given me an insight into this exciting, growing business and its culture. I have also had the opportunity to be involved in both team and client meetings, I’ve worked on research tasks and have even helped to proofread some complex languages, such as Russian and Arabic for one of our international clients.

Additionally, I spent a day at the Juice Academy as part of my training programme where I was given an in-depth introduction into digital. Throughout my apprenticeship, I will learn all about the different social media platforms, business analytics, marketing strategies and coding. All sessions are conducted by business professionals specialising in certain areas. As part of my work, I will have to complete activities, presentations and assignments.

BDB has provided me with a positive start to my career in digital marketing. Everyone has made me feel extremely welcome and part of their team. I am looking forward to continuing my learning and getting involved in more projects in the dynamic and fast-paced working environment at BDB.

Are you looking for a new career at a consultancy that cares about its people? Email ideasthatconnect@bdb.co.uk

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