Vitafoods 2019: How BDB is supporting Europe’s largest nutraceutical event

by Hannah Barnsdall /

As a B2B marketing consultancy with a heritage in the world of food ingredients, health and science, BDB has been attending Vitafoods Europe for many years – supporting our growing portfolio of health & nutrition clients with a wide range of on-site support.

We are therefore delighted to be appointed to provide PR, content, social media and event management support for Vitafoods Europe 2019, following a competitive pitch process. As the go-to meeting place for the global nutraceutical industry, Vitafoods Europe is renowned in the industry for its prestige in the sector: last year, 1,119 exhibitors and 21,132 nutraceutical professionals from over 112 countries attended.

As the event’s official PR agency, we are primarily responsible for generating an engaged visitor audience, as well as positioning the event as a place where people can learn more about the industry. One of the ways we are addressing this brief is by delivering an influencer campaign that sees key stakeholders in the nutrition, health and wellness markets take part in a lively debate around the hottest trends and future predictions for the sector: from personalised nutrition to plant-based products and sustainability.

Commenting on the appointment, Daniela Elia, Head of Marketing at Vitafoods, Informa Markets, says: ‘BDB came to us highly recommended by other businesses in the health & nutrition industry and they really got under the skin of the brief during the pitch. The campaigns have got off to an excellent start, and we’re excited to have the team on board as we continue to shape the food industry for optimal health through science and innovation.” 

We also asked Jenny Mason, Executive Director of BDB, to sum up her thoughts about BDB’s new brief: ‘BDB has been working at the heart of the food ingredients and nutrition sector for much of our 30-year history and it’s inspiring to be working with Vitafoods to evolve its position as the voice of the industry.” 


BDB has extensive experience developing international marketing communications campaigns for the nutrition and food sectors. If you would like further information, get in touch with us today on weareb2b@bdb.co.uk.

Share this Post