Wrapping up this year’s trends from Interpack

by Berengere Vinsant /

Not only was this year’s Interpack a priceless opportunity for us to get some face time with our clients while providing on-stand press support, it was also a great chance to have a look at the latest trends emerging in the packaging sector.

So, what did we learn? Here are the top 3 trends:

  1. Digitisation

We’re all getting stuck in online – and the packaging industry is no exception. The latest digital offerings were on everyone’s lips at the show, with one company even revealing a digital can printing system. Companies must explore both the opportunities and challenges e-commerce can bring, as the shift from in-store to online shopping becomes a core part of packaging design and machinery.

  1. Industry 4.0

Industry 4.0 presents a fantastic opportunity for people working in the packaging industry to deliver brand promises and raise the bar even higher. By making their factories more efficient and responsive, manufacturers can improve quality, accelerate innovation, shorten lead times, provide customised solutions, and ultimately add more value for their customers. Check out our recent blog on the topic here.

Some companies showcased virtual reality applications on stand, allowing machines or equipment to be experienced holistically. This enables them to manage complexity in the manufacturing process of machinery and equipment, as well as in training and operation.

  1. Brand affinity

To stay one step ahead of the competition, companies must roll out unique packaging that not only differentiates on shelf, but also helps form brand identity. Whilst price remains a key factor in consumers’ purchasing decisions, a company’s reputation and perceived identity also play a pivotal role. Achieving and maintaining brand loyalty opens a window of opportunity for packaging manufacturers.

With 170,500 visitors and 2,865 exhibitors, Interpack is one of the world’s biggest and most important trade fairs of the packaging sector and related process industries.

BDB has extensive experience across the packaging & processing industry. If you would like to find out more on the services that we provide, call us today on +44 (0) 161 925 4700 or email ideasthatconnect@bdb.co.uk.

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