Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. In the UK, for instance, people with regional dialects find it hard to speak to audio devices like Siri and Alexa. According to a study, 79% of people with regional accents alter their voice to make sure they are understood by their digital assistants.
Voice assistants have risen in popularity in recent years, with 2 in 5 adults using voice search daily. Users in other countries are struggling to hold a conversation with voice technology as well, which indicates there needs to be an improvement in the way voice devices comprehend different languages.
From a B2B marketing and sales perspective, language comprehension is important for targeting customers around the world. For example,… continue reading on b2bknowledge.com.
Interested in finding out more about voice search?
As part of our mission to share marketing knowledge, we’ve created The B2B marketer's guide to voice, focussing on how businesses can use voice search in their marketing campaigns.
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