Lies. Damned lies.
For an industry whose guiding principle is that all work produced should be legal, decent and truthful, there is a whole mess of myths, half-truths and downright lies being circulated and, worse still, perpetrated by people who should know a lot better.
An antidote to the proliferation of misinformation, Brand Lies features 21 of the worst offences – named and shamed – and a swift denouncement of each untruth.
Designed as a handy aide memoire for B2B marketers seeking clarity in the quagmire of agency rhetoric, the book will help ensure marketing professionals never stray from the straight and narrow. Brand Lies is also a useful reference text for students and connoisseurs of the art.