Lies. Damned lies.

For an industry whose guiding principle is that all work produced should be legal, decent and truthful, there is a whole mess of myths, half-truths and downright lies being circulated and, worse still, perpetrated by people who should know a lot better.

An antidote to the proliferation of misinformation, Brand Lies features 21 of the worst offences – named and shamed – and a swift denouncement of each untruth.

Designed as a handy aide memoire for B2B marketers seeking clarity in the quagmire of agency rhetoric, the book will help ensure marketing professionals never stray from the straight and narrow. Brand Lies is also a useful reference text for students and connoisseurs of the art.

BDB-LP-LIES

How we use your data

  • Your contact details are being collected to email you a copy of Brand Lies and to provide you with future information and updates relating to the brands.
  • Your contact details will be held from the date of submission until you request a redact of your data. Your details will not be shared with any third parties.
  • You may unsubscribe from updates at any time by clicking the ‘unsubscribe’ link found within any marketing emails.

For further information and to exercise your rights under the GDPR, please read our privacy policy.

Sending