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Bringing industrial ingredients to life

The Challenge:

Prepare inexperienced media spokespeople to host and run a two-day international media tour to build relationships with journalists, improve their understanding of the client’s business and achieve extensive media coverage.

Our Insight:

SVZ has been working with the European trade press for some time and wished to step up its media activity to demonstrate how its agricultural expertise, grower partnerships, sustainability credentials and state-of-the-art processing enable the company to supply some of the food industry’s finest fruit and vegetable ingredients.

Our Response:

BDB proposed a media training session with SVZ employees who would then host a two-day media tour in Poland with journalists from the UK, France and Germany.

The Results:

• 15 press clippings achieved, online and in print

• 3 long articles published in the fruit processing, dairy, confectionery, nutrition and general food press

• 3 videos published

• Outstanding feedback from both client contacts and journalists.

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